Brand Tone

Enthusiastic, Trendy, Direct, Informative, Service-Oriented, Community-Aware/Supportive (specific campaigns)

Brand Values

• •Variety & Discovery
• •Customer Excitement & Satisfaction
• •Accessibility
• •Value (Promotional)
• •Support for Specific Causes (as demonstrated with Palestine Cola)

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., "Excited," "Friendly," "Trendy," "Direct," "Helpful"), a "sounds like/doesn't sound like" list, and preferred terminology/emoji use. Share this with anyone creating content.
• •Know Your Platform, Adapt Your Tone: While the core tone should be consistent, allow for slight variations. TikTok can be more informal and fast-paced with more emojis and trending slang, while website copy might be slightly more descriptive yet still enthusiastic. The underlying excitement and directness should remain.
• •Use Enthusiastic & Active Language: Employ strong verbs, exclamation points (judiciously), and positive adjectives. Focus on the excitement of discovering new tastes and the joy of snacking.
• •Engage with Your Audience in the Same Tone: When responding to comments on social media or customer inquiries, mirror the brand's established friendly, enthusiastic, and helpful tone. This reinforces brand personality.
• •Regularly Review Content: Periodically audit website copy, social media posts, and marketing materials to ensure they align with the defined brand tone and values. Refresh older content if it starts to feel off-brand or outdated.

Social Perception

Go-To Place for Unique/Imported Snacks, Engaging & Modern, Supportive of Palestine (among a segment of their audience), Generally Trustworthy

Copy Examples

• •🔥 FRESH DROP! 🔥 Your fave global snacks just landed! 🌍🍬 Unbox happiness NOW! 👉 [Link]
• •🚨 Weekend MOOD! 🚨 Snag 20% OFF all American candies! 🇺🇸 Use code SWEETDEAL at checkout. Don’t miss out! 🛒✨ #Butikkom #SweetSavings #CandyHaul
• •Wait for it... 😉 The viral TikTok snack EVERYONE'S craving is BACK IN STOCK at Butikkom! 🤯 Limited quantity – run, don't walk! 🏃‍♀️💨 #ViralSnack #MustHave #ButikkomFinds
• •Explore a World of Flavors! 🌏 From spicy Takis to creamy Milka – your next snack adventure starts here at Butikkom! Shop now for fast delivery! 🚀
• •🤫 Psst! Your Butikkom Super Sale favorites are calling! Up to 50% OFF! 🤑