Brand Tone

Aspirational & Stylish, Friendly & Approachable, Enthusiastic & Trendy, Feminine & Confident

Brand Values

• •Fashion & Style
• •Customer Expression
• •Quality & Affordability (Potentially)
• •Joy & Confidence
• •Community (Potentially)

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Use 'You' and 'Your'
• •Be Consistent Across All Channels
• •Read It Aloud

Social Perception

Positive (Likely for active followers), Trendy & Current, Service Dependent, Visual Appeal

Copy Examples

• •Hello, gorgeous! ✨ Your new favorite dress has just landed, and trust us, it's even more stunning in person. Perfect for [occasion/season] and ready to make you shine. Tap to shop the 'Lucia Maxi Dress' before she's gone! #ButFirstLulu #NewArrival #OOTDInspo #DressToImpress
• •Discover Your Next Look. Effortless style, delivered. Shop the latest trends and timeless pieces at But First Lulu.
• •💖 Treat Yourself! Up to 30% Off Your Faves Is ON! 💖
• •From brunch dates to evening glam, the 'Everyday Chic Blouse' is your new go-to. Crafted for comfort and designed to turn heads, you’ll be reaching for this beauty again and again. Style it your way!
• •Weekend vibes loading... Which But First Lulu outfit are you rocking? 选项A: Casual & Cute Jeans Combo 选项B: Flowy & Fabulous Dress. Vote now! 👇