Brand Tone

Authentic & Passionate, Educational & Storytelling, Elegant & Contemporary, Ethical & Conscious, Community-Oriented

Brand Values

• •Cultural Preservation
• •Sustainability & Eco-responsibility
• •Ethical Sourcing & Fair Trade
• •Authenticity & Craftsmanship
• •Timeless Elegance & Modernity
• •Empowerment & Social Impact

Best Practices

• •Always Lead with Authenticity and Heritage: Ground your copy in the rich cultural story of Kuba cloth and the Congolese artisans.
• •Emphasize Ethical and Sustainable Aspects: Consistently weave in the brand's commitment to eco-friendly materials, fair trade, and community support.
• •Highlight the uniqueness and craftsmanship of Kuba cloth: Emphasize that each piece is handmade with ancestral techniques.
• •Showcase the modern and elegant aesthetic: Demonstrate how Kuba cloth can be incorporated into contemporary fashion and home decor.
• •Explain the meaning behind patterns (if known), the process of creation, or the impact of the purchase.

Social Perception

Positive & Appreciative, Culturally Rich & Unique, Ethically Minded, Artistic & High Quality, Engaged & Passionate

Copy Examples

• •"Own a piece of authentic, eco-conscious luxury."
• •"Discover the striking geometric beauty of Kuba cloth."
• •"Elevate your style with meaning and conscious choice."
• •"You're becoming part of a movement that values cultural preservation, sustainable practices, and the empowerment of Congolese artisans."
• •"The Kuba Legacy."