Brand Tone

knowledgeable, helpful, and passionate

Brand Values

• •Expertise and Knowledge
• •Customer Satisfaction
• •Quality Products and Livestock
• •Community and Hobby Support
• •Integrity and Ethics

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone, and style. Include do's and don'ts for language and specific phrases that align with the knowledgeable, helpful, and passionate voice.
• •Train Your Team: Ensure all staff, especially those interacting with customers (in-store and online), understand and can consistently apply the brand voice.
• •Be Customer-Centric in Communication: Frame messages around customer needs and how Burscough Aquatics can help them succeed in their hobby. Focus on providing solutions and valuable information.
• •Show, Don't Just Tell, Your Expertise: Instead of simply stating you are knowledgeable, demonstrate it through informative product descriptions, helpful blog posts or articles (if applicable), and detailed responses to customer inquiries.
• •Maintain Consistency Across All Channels: Whether it's the website, any potential future social media, email responses, or in-store signage, the tone and messaging should remain consistent to build a strong, recognizable brand identity.

Social Perception

Burscough Aquatics is generally perceived very positively by its customers. Reviews frequently praise the friendly and helpful staff, extensive stock, competitive prices, and knowledgeable advice.

Copy Examples

• •Dive into a vibrant underwater world! At Burscough Aquatics, our experts are here to help you create the aquarium of your dreams, whether you're a seasoned pro or just starting your aquatic journey.
• •More than just a store, we're your partners in passion. Discover our extensive range of healthy livestock and top-quality equipment, backed by advice you can trust.
• •Got a question about your reef tank? Facing a freshwater challenge? Our knowledgeable team at Burscough Aquatics is always ready to share their expertise and support your hobby.
• •From the rarest corals to everyday essentials, find everything you need for a thriving aquarium at Burscough Aquatics. Quality and customer satisfaction are at the heart of what we do.
• •Join the Burscough Aquatics community! We're committed to ethical practices and providing the best for your aquatic pets. Visit us in-store or online today.