Brand Tone

Friendly, Approachable, Enthusiastic, Playful, Helpful, Informative

Brand Values

• •Authenticity
• •Variety and Discovery
• •Accessibility and Convenience
• •Affordability
• •Flavor Exploration

Best Practices

• •Maintain a friendly and approachable tone using simple language.
• •Incorporate enthusiastic and playful descriptions when showcasing products.
• •Highlight the authenticity and variety of Asian groceries offered.
• •Emphasize the convenience of online ordering, pickup, and delivery options.
• •Use descriptive adjectives such as 'delightful,' 'savory,' 'refreshing,' 'crispy,' and 'vibrant' to enhance product appeal.

Social Perception

A friendly and accessible online Asian grocery store that offers a wide variety of authentic and affordable products, making Asian cuisine and culture more accessible to customers across Finland.

Copy Examples

• •Indulge in the delightful world of Asian snacks!
• •Dive into the savory world of authentic Asian sauces!
• •Discover the refreshing world of Asian drinks!
• •New Arrival: Just Landed! Explore our latest selection of unique treats.
• •Authentic Flavors: Experience the vibrant tastes of Asia, delivered right to your door!