Brand Tone

Empowering & Confident, Approachable & Friendly, Trendy & Stylish, Quality-Focused & Reassuring

Brand Values

• •Empowerment
• •Quality
• •Innovation
• •Inclusivity
• •Customer Satisfaction

Best Practices

• •Highlight Quality with Specifics: Instead of just saying "high quality," mention "100% human hair," "HD lace," "minimal shedding," "tangle-free" to build credibility and trust.
• •When referencing reviews, be specific about what customers love (e.g., "Customers love the softness and how natural our wigs look!")
• •Use enthusiastic and engaging language, especially for platforms like TikTok and Instagram (e.g., "Flawless install alert!", "Slay this look!")
• •Showcase diverse styles and customers to promote inclusivity.
• •Address concerns about shedding and longevity with transparent care tips and realistic expectations.

Social Perception

Positive (among direct customers), Mixed (on broader platforms like TikTok), Concern about Legitimacy (from some external views)

Copy Examples

• •Our customers rave about the luxurious feel and an undetectable look of our human hair wigs.
• •BU HAIR is more than just wigs; it’s a feeling of empowerment.
• •Flawless install alert! Get ready to slay with our new HD lace wigs.
• •Tag a friend who would rock this look!
• •What our customers are saying: "The softness and natural look are incredible!"