Brand Tone

Elegant & Sophisticated, Mindful & Spiritual, Inspirational & Affirming, Luxurious yet Approachable, Calm & Serene

Brand Values

• •Mindfulness
• •Ritual
• •Quality & Craftsmanship
• •Inner Beauty & Well-being
• •Intentional Living
• •Quiet Luxury

Best Practices

• •Embrace 'Mindful Glamour®' as a Guiding Principle: Ensure all copy, from product descriptions to social media captions, reflects this core concept. It’s the intersection of elegance, intention, and spiritual awareness.
• •Use Evocative and Sensory Language: Describe not just how the jewelry looks, but how it feels, its silent nature, and the sense of calm or purpose it can inspire. Words like 'serene,' 'graceful,' 'intentional,' 'radiant,' 'timeless,' and 'present' fit well.
• •Maintain an Elegant and Slightly Poetic Voice: The language should be sophisticated but not overly academic or complex. A touch of lyricism can enhance the spiritual and luxurious feel. Avoid slang or overly casual phrasing.
• •Focus on Ritual and Intention: Frame products within the context of daily rituals, mindfulness practices, or setting intentions. Explain how the jewelry can be a tool or a reminder for these practices.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram story, a product page, or a customer service email, the tone should remain consistent. Create a brand voice guide if one doesn't already exist to help all team members stay aligned. Ensure imagery and text work harmoniously to convey the brand's message.

Social Perception

Positive Association with 'Mindful Glamour®', Iconic Product Recognition, Community Aspect, Seen as a Meaningful Gift, Aspirational Lifestyle, Generally High Regard for Quality

Copy Examples

• •Each dawn, a new intention. Adorn your day with Mindful Glamour® and carry your purpose with you, beautifully and silently. Our All Weather Bangles® are more than jewelry; they are a reminder to be present, to be intentional, to be you. ✨ #BuDhaGirl #MindfulGlamour #IntentionalLiving #AWB
• •Discover the art of ritual with BuDhaGirl. Our handcrafted jewelry is designed to transform the everyday into moments of mindful connection. From your morning meditation to your evening reflection, let your BuDhaGirl pieces be a touchstone for presence and peace. Explore the collection and begin your journey to Mindful Glamour®. Shop now.
• •Introducing the 'Serenity Stack' – three exquisitely crafted bangles designed to be a silent companion through your day. Each piece is a tribute to the quiet strength and beauty found in mindful moments. Waterproof, soundless, and TSA-friendly, they move with you, effortlessly elevating your ritual of dressing with intention and grace.
• •A Moment for You: Setting Intentions with BuDhaGirl
• •Mindful Glamour®. Live with Intention. Adorn with Purpose.