Brand Tone

friendly, casual, humorous, and distinctly Kiwi; approachable and down-to-earth.

Brand Values

• •Kiwi Identity/Pride
• •Quality & Style
• •Customer Satisfaction & Service
• •Inclusivity/Problem-Solving
• •Fun & Trendiness
• •Sun Protection

Best Practices

• •Embrace the Kiwi Vernacular Authentically: Continue using New Zealand slang and colloquialisms naturally within the copy. Avoid forcing it where it doesn't fit, but let the Kiwi personality shine through. Terms like "Chur," "G'day," "mean," "sweet as," "bro," "cuzzy," "wops," "mahi" are good examples.
• •Keep it Casual and Conversational: Write as if you're talking to a mate. Use a friendly, approachable, and slightly informal style. Avoid overly corporate or stiff language.
• •Inject Humour Where Appropriate: Don't be afraid to be a bit cheeky or light-hearted. Humour resonates well with the brand's apparent target audience and makes the content more memorable. The "evil movie villains" or "rare as a week in Auckland with no rain" examples are good.
• •Highlight Kiwi Pride and Values: Reinforce the "proudly Kiwi-owned" aspect and the connection to New Zealand culture, whether it's referencing local spots, activities (festivals, beach), or a shared sense of identity.
• •Focus on Benefits with a Story: Instead of just listing features, tell a small story or paint a picture of how the bucket hat fits into the customer's lifestyle, solves a problem (like sun protection or finding a big enough hat), or adds to their fun.

Social Perception

Customers generally perceive buckethats.co.nz positively, appreciating the quality of the hats, the unique and wide selection (especially for larger sizes and fun designs), and the Kiwi-centric branding. The free shipping within New Zealand is a significant plus. The brand is seen as youthful, trendy, and aligned with casual Kiwi culture, including festivals and outdoor activities. Their social media engagement, particularly on TikTok and Instagram, aims to foster a sense of community and fun around the brand.

Copy Examples

• •Sun's out, noggins out! But not without a sweet lid from buckethats.co.nz. 🌞 From classic cool to patterns that'll make ya Nan blush, we've got your head sorted. Proudly Kiwi, shipped free NZ-wide. Chuck one in ya cart – your future self will thank ya. Chur! #BucketHatsNZ #KiwiStyle #SunSmartNotSunShy
• •Look, up in the sky! Is it a bird? Is it a plane? Nah, bro, it's you rocking our new Space Kiwi Bucket Hat! This ain't your average head-hugger. Featuring laser-kiwis (yep, you read that right) on a cosmic background, it's scientifically proven* to turn heads and start yarns. Made from comfy cotton that'll feel mean on ya scone. Perfect for festivals, BBQs, or just feeling like a legend. *Okay, maybe not scientifically, but it's pretty choice. #SpaceKiwi #OutOfThisWorldStyle #BucketHatGoalsNZ
• •⚠️ BRIGHTNESS ALERT! ⚠️ Our Fluro Bucket Hats are here to make your day (and everyone else's) a whole lot brighter. Perfect for finding ya mates at the gig or just standing out from the sheep. Get yours and shine on, you crazy diamond! 🌟 #FluroFun #BucketHatsNZ #FestivalVibes #NZMadeAlmost 😉 [Reference to sourcing hats from 'all four corners of the Universe']
• •Got a bit more up top? Sweet as! We reckon big heads deserve awesome hats too. That’s why our XL & XXL bucket hats are designed for maximum comfort and ultimate style – no more noggin squish! Check out the range, and finally give that brilliant brain of yours the shade it deserves. #BigHeadFriendly #XLBucketHatsNZ #ComfortIsKing
• •G'day! We're Bucket Hats NZ, and we're on a simple mission: to get mean bucket hats onto Kiwi heads. For too long, finding a decent bucket in Aotearoa was harder than a Monday morning after a long weekend. We’re here to change that, offering everything from chill plains to wild patterns, and even sizes for the fellas and fellasses with a bit more upstairs. Quality hats, good yarns, and free shipping – that's how we roll. Chur!