Brand Tone

Authoritative & Experienced, Helpful & Informative, Quality-Focused, Friendly & Accessible, Slightly Dated Social Voice

Brand Values

• •Quality
• •Expertise & Knowledge Sharing
• •Customer Success
• •Authenticity
• •Longevity & Trust

Best Practices

• •Leverage Heritage & Expertise: Consistently weave in the "Since 2001" and "award-winning" messaging to reinforce authority and trustworthiness.
• •Focus on Solutions & Success: Frame product descriptions and advice around how they help the customer (whether a business or individual) achieve delicious and successful bubble tea results. "We share with you our secrets so that if you're a success, we are a success."
• •Maintain a Helpful & Educational Stance: Continue providing valuable content (blog posts, recipes, tips) that empowers users and showcases expertise, but ensure this content is regularly updated and promoted.
• •Emphasize Quality and Authenticity: Use descriptive language that highlights the premium nature of the ingredients and the authentic Taiwanese roots where appropriate.
• •Revitalize and Unify Social Media Voice: Develop a content strategy for active social media platforms that aligns with the established tone (authoritative yet friendly and helpful). Ensure consistency in messaging and branding across all active channels. Consider consolidating or clearly linking the varied social media handles (BubbleTeaTips, BobaTeaGuide) back to the core Boba Tea Supply brand for better clarity.

Social Perception

Established Supplier, Reliable for Quality Ingredients, Go-To for Businesses and DIY Enthusiasts, Potentially Declining Online Engagement

Copy Examples

• •Homepage Banner: "Crafting Perfect Bubble Tea Since 2001. Taste the award-winning difference with America's original online boba supplier. Quality ingredients, expert advice."
• •Product Page (New Flavor): "Introducing [New Flavor]! Experience the authentic taste born from two decades of passion and expertise. Pure, vibrant, and consistently delicious – your customers (and you!) will taste the Boba Tea Supply difference."
• •Social Media Post (Recipe): "Master the art of boba! ✨ Our founders have been perfecting bubble tea since 2001, and we love sharing our secrets. Try our classic Honeydew Milk Tea recipe this weekend – link in bio for authentic ingredients and pro tips! #BobaTeaSupply #BubbleTeaRecipe #AuthenticBoba #Since2001"
• •Email to Business Clients: "Elevate Your Menu with Award-Winning Boba. For over 20 years, Boba Tea Supply has empowered businesses like yours with premium ingredients and the know-how to create unforgettable bubble tea. Partner with the original, trusted source. Explore our wholesale catalogue."
• •About Us' Snippet: "More than just a supplier, we're your partner in bubble tea. Since 2001, Boba Tea Supply has been dedicated to providing the highest quality ingredients and sharing our passion and expertise to help you create the perfect cup, every time."