Brand Tone

Playful, empowering, accessible, and trendy. The tone should be positive and encouraging, appealing to a younger demographic interested in experimenting with their style.

Brand Values

• •Creativity and self-expression
• •Affordability and accessibility
• •Empowerment and confidence
• •Quality and innovation
• •Community and inclusivity

Best Practices

• •Use inclusive and body-positive language.
• •Maintain a playful and lighthearted tone.
• •Emphasize the ease and fun of DIY gel nails.
• •Showcase user-generated content and testimonials.
• •Highlight affordability and salon-quality results.

Social Perception

Bubble Nail Products aims to be perceived as a fun, affordable, and empowering brand that enables customers to express their creativity through DIY gel nail extensions. It also aims to be viewed as trustworthy and reputable, especially given the existence of similarly named but potentially less reputable websites. The brand also wants to be seen as community-driven, with customers sharing their unique nail looks.

Copy Examples

• •"Get salon-worthy nails without the salon price tag! Our DIY gel kits are so easy, you'll be obsessed!"
• •"Nail your next look with Bubble! We've got all the colors and accessories you need to express yourself."
• •"Life's too short for boring nails. Shop our latest collection and unleash your inner nail artist!"
• •"Join the Bubble Squad! Share your stunning nail creations with #BubbleNails and get featured."
• •"Level up your mani game with Bubble's innovative gel formulas. Long-lasting, chip-resistant, and totally gorgeous!"