Brand Tone

Caring and Empathetic, Reassuring and Trustworthy, Practical and Solution-Oriented, Nurturing and Gentle

Brand Values

• •Safety
• •Parental Support & Stress Reduction
• •Baby's Comfort and Health
• •Quality and Durability
• •Innovation
• •Joy and Happiness

Best Practices

• •Prioritize Safety and Reassurance: Consistently highlight the safety features (BPA-free, toxin-free) and the benefits of these for the baby’s health and parents' peace of mind.
• •Focus on Solutions and Benefits: Clearly communicate how the product solves a problem or makes life easier for parents (e.g., anti-colic, easy to clean, durable).
• •Use Nurturing and Positive Language: Incorporate words that evoke warmth, care, comfort, and happiness when talking about the baby and the feeding experience.
• •Use language that shows you 'get it.' (e.g., 'We know how precious time is...'
• •Show empathy for the parent's struggles.

Social Perception

A brand that is seen as a supportive partner for parents, offering safe, reliable, and innovative solutions that make feeding time a joyful experience for both parent and baby.

Copy Examples

• •Bubba Fresh offers innovative, BPA-free feeding solutions designed for comfort, safety, and happy babies.
• •Understanding the challenges of transitioning from breastfeeding.
• •Our mission is to create thoughtful, innovative solutions that make feeding time easier and more enjoyable for both parents and babies.
• •Safety is everything.
• •Products you can trust.