Brand Tone

spiritual, respectful, and informative. They aim to convey a sense of calmness, cultural authenticity, and positive energy

Brand Values

• •Cultural Heritage: Deep reverence for Himalayan culture and its traditional art forms like Thangka and Dzi beads.
• •Spirituality & Well-being: Promoting products as sources of positive energy, peace, protection, and inner balance.
• •Authenticity & Craftsmanship: Emphasizing the quality of materials and the traditional significance of their items.
• •Beauty & Elegance: Showcasing the aesthetic appeal and fashionable nature of their jewelry.
• •Customer Connection/Community: Inviting engagement and offering spiritual support.

Best Practices

• •Embrace Storytelling: Share the history, cultural significance, and symbolism behind each product or material. This reinforces authenticity and the spiritual value.
• •Use Evocative & Respectful Language: Employ words that convey tranquility, positivity, wisdom, and reverence for the cultural origins of the products. Avoid overly casual or trendy slang.
• •Maintain Visual Consistency: Ensure that imagery used across all platforms (website, social media) reflects the brand's values of beauty, spirituality, and cultural authenticity.
• •Educate & Inform: Continue to provide valuable content about Himalayan culture, the meaning of different symbols or materials, and the benefits (spiritual or aesthetic) of the products, similar to the existing blog posts.
• •Foster Community: Encourage interaction by asking questions related to spirituality or cultural appreciation, and respond to comments and inquiries with warmth and respect, maintaining the welcoming tone seen in chapel invitations.

Social Perception

specialized retailer of culturally significant and spiritually imbued items. They project an image of being knowledgeable about the products they offer and the traditions behind them.

Copy Examples

• •Headline: Discover Serenity: Adorn Yourself with Himalayan Wisdom. Body: Each BTSANPO piece is more than jewelry; it's a connection to ancient traditions and a path to inner peace. Explore our collection of Dzi beads and Thangka, crafted to bring balance and blessings to your life.
• •Headline: Emanate Positive Energy: The Power of Authentic Gemstones. Body: From the calming aura of white jade to the protective strength of ebony, our handcrafted jewelry channels the Earth's natural energies. Find your unique piece and carry its positive vibrations with you.
• •Headline: Timeless Elegance, Sacred Meanings: BTSANPO Jewelry. Body: Experience the fusion of exquisite design and profound symbolism. Our Himalayan-inspired jewelry is a testament to enduring craftsmanship and spiritual heritage. Wear a story, wear a blessing.
• •Headline: Connect with Culture: Visit the BTSANPO Buddhist Chapel. Body: We invite you to our tranquil space in New York for moments of reflection and complimentary blessings. Discover the heart of Himalayan spirituality at BTSANPO.
• •Headline: More Than Adornment: It's a Journey. Body: BTSANPO interprets the mysterious Himalayan culture in a simple and ethereal way, bringing calm, indifference to life's ups and downs, and colorful hearts everywhere. Begin your journey with us.