Brand Tone

Friendly and Approachable, Knowledgeable and Passionate, Value-Oriented, Community-Focused, Convenient and Reliable

Brand Values

• •Customer Satisfaction: Highlighting "Great Service" and reflected in positive customer reviews.
• •Wide Selection & Quality: Offering a "Huge Selection" of "handpicked products" including specialty wines, rare whiskies, artisanal spirits, and craft beer.
• •Competitive Pricing: A commitment to offering the "best selection of products at the lowest price".
• •Community Support: Being a local, family-owned business that supports local producers and engages with the community through events.
• •Convenience: Providing easy access to products through multiple stores and online shopping with reliable delivery.

Best Practices

• •Prioritize "Value" and "Selection": Consistently use terms like "best prices," "great value," "huge selection," "wide variety," and "handpicked" to reinforce these core offerings.
• •Emphasize Local & Family-Owned: Regularly mention being "family-owned" and "Calgary-based" (or "Edmonton") to foster a sense of community and trust. Highlight local products and partnerships.
• •Maintain a Friendly & Helpful Voice: Use conversational language. Address customers directly (e.g., "your favourite," "we're here to help"). Share tips, recipes, and staff recommendations to showcase expertise in an approachable way.
• •Focus on Convenience: Clearly communicate online ordering, delivery options (mentioning speed and reliability), and in-store pickup to highlight ease of shopping.
• •Showcase Expertise with Passion: While being friendly, also convey knowledge about products through "expertly curated" selections, tasting notes (if applicable on product pages/posts), and informative blog content. This builds confidence in the quality and range of products offered.

Social Perception

BSW Liquor is generally perceived very positively by customers and the public. They are seen as a reliable source for a wide variety of alcoholic beverages, including unique and hard-to-find items. Customers appreciate their competitive pricing and good value. The online ordering and shipping services are well-regarded for speed and packaging. They are recognized as a significant liquor retailer in Calgary and Edmonton. The "family-owned" aspect seems to contribute to a positive image. There are mentions of BSW Liquor in discussions about liquor regulations and market changes, positioning them as an established voice in the local industry.

Copy Examples

• •Headline: Your Go-To for Great Tastes & Good Times. Body: At BSW Liquor, we're more than just a store; we're your friendly Calgary neighbours, passionate about bringing you the best sips at the best prices. From local craft brews to worldwide wines, find your new favourite today! #ShopLocalYYC (Tone: Friendly, Value-Oriented, Community-Focused)
• •Headline: Expert Picks, Unbeatable Selection. Real Value. Body: Our family has been handpicking the finest wines, spirits, and beers since 2009. Trust our passion for quality and discover exceptional value in every bottle. Explore our vast collection online or visit us in-store! (Tone: Knowledgeable, Passionate, Value-Oriented)
• •Headline: Celebrating Our Community with Every Pour. Body: As a local, family-owned business, we love supporting our Calgary & Edmonton communities! Discover local gems and enjoy special prices at BSW Liquor. Plus, join us for our next tasting event! (Tone: Community-Focused, Friendly, Value-Oriented)
• •Headline: Rare Finds & Your Favourite Brands, Delivered Fast. Body: Looking for that special bottle or just stocking up on essentials? BSW Liquor offers a huge selection, from rare whiskies to everyday wines, all at great prices. Order online for quick, reliable delivery right to your door! (Tone: Convenient, Reliable, Wide Selection, Value-Oriented)
• •Headline: Don't Miss Our Weekly Deals! Top Shelf, Not Top Price. Body: Why pay more? At BSW Liquor, we believe in great service and even better prices. Check out our flyer for the latest specials and enjoy premium selections without the premium price tag. Your perfect drink is waiting! (Tone: Value-Oriented, Approachable, Wide Selection)