Brand Tone

Sophisticated & Elegant, Scientific & Efficacious, Minimalist & Optimized, Transparent & Honest, Global & Connecting, Clean & Conscious

Brand Values

• •Efficacy & Results
• •Minimalism & Simplicity
• •Clean & Ethical Beauty
• •Sustainability
• •Transparency
• •Global Inclusivity
• •Fusion of Tradition & Innovation
• •Quality

Best Practices

• •Embrace Elevated Simplicity: Use clear, concise language that reflects the minimalist philosophy. Avoid jargon where possible, but when discussing technology or ingredients, do so with an air of sophisticated expertise. The tone should feel refined yet accessible.
• •Highlight the Duality: Consistently weave in the brand's unique Korean-French identity. Reference the fusion of Eastern ingredients/tradition with Parisian chic/minimalism and advanced scientific backing.
• •Focus on "Clean Efficacy": Always pair the "clean," "vegan," and "natural" aspects with the "dramatic results" and "high-potency" benefits. The message is that gentle and ethical doesn't mean a compromise on performance.
• •Maintain Transparency: Use direct and honest language about what the products do and the philosophy behind them (e.g., "honest results," "transparent"). This builds trust and aligns with the stated brand value.
• •Visual & Verbal Cohesion: Ensure the language used in copy directly complements the visual branding (clean, minimalist, elegant). This extends to social media captions, website text, and all marketing materials for a unified brand perception.

Social Perception

Positive for Product Performance, Appreciation for Clean & Minimalist Approach, Seen as High Quality, Emerging Brand with Potential

Copy Examples

• •Brynn Beauty: Korean Innovation. Parisian Simplicity. Radiant Results. Experience the future of skincare with our optimized minimal routine. High-potency, clean actives deliver the glass skin you desire, effortlessly. Vegan and 100% recyclable.
• •Unlock luminous skin. Brynn Beauty’s Blue Lotus Elixir synergizes Eastern botanicals with advanced science for deep hydration and a strengthened skin barrier. Minimal steps, maximum glow. #BrynnBeauty #GlassSkin #KoreanFrenchSkincare #CleanBeauty
• •Reveal brighter, revitalized eyes. Our Green Plum Eye Illuminator, inspired by ancient wisdom and perfected by modern technology, targets dark circles and puffiness with potent, natural extracts. Experience visible results with our consciously crafted, vegan formula.
• •Simplify Your Skincare, Amplify Your Glow with Brynn Beauty. Tired of complicated routines? Brynn Beauty offers an optimized path to visibly healthier skin. Discover our curated line of high-efficacy, clean formulations – where Korean skincare artistry meets Parisian minimalism.
• •Brynn Beauty. Honest Results. Minimal Routine. Achieve your best skin with our potent, vegan, and globally inspired K-Beauty.