Brand Tone

Passionate, Approachable, Expressive, Authentic, Knowledgeable

Brand Values

• •Creativity & Expression
• •Passion for Art
• •Learning & Sharing Knowledge
• •Authenticity & Immediacy
• •Connection (to place & people)

Best Practices

• •Emphasize the joy and freedom of painting with acrylics.
• •Use vibrant and descriptive language to evoke energy and movement.
• •Share personal anecdotes and experiences to build connection and authenticity.
• •Offer practical tips and techniques in an accessible and encouraging way.
• •Incorporate Birmingham-related imagery and references to reinforce the 'Brummy Artist' identity.

Social Perception

Respected Artist & Educator, Inspirational, Distinctive Style, Generous Expert, Proud "Brummy"

Copy Examples

• •Unleash your inner artist with vibrant acrylics! My courses will guide you step-by-step.
• •Capture the energy of Birmingham's streets with bold brushstrokes and expressive colors.
• •Join me for a fun and inspiring workshop where we'll explore the magic of acrylic painting.
• •From cityscapes to portraits, discover the joy of painting and express yourself fearlessly.
• •I'm sharing my secrets to painting dynamic art in my latest book. Let's paint together!