Brand Tone

Health-conscious and Educational, Authentic and Passionate, Quality-focused and Transparent, Approachable and Modern, Encouraging and Supportive

Brand Values

• •Health and Wellness
• •Quality and Integrity
• •Sustainability and Ethical Sourcing
• •Authenticity and Transparency
• •Customer Well-being
• •Convenience

Best Practices

• •Lead with Authenticity: Always tie back to the founder's story and the genuine desire to help people improve their health. Share real experiences (founder, customers) to build trust and connection.
• •Educate, Don't Just Sell: Focus on providing valuable information about the benefits of bone broth, collagen, quality ingredients, and gut health. Position Broya as a knowledgeable and helpful resource.
• •Emphasize Quality and Sourcing: Consistently highlight the Canadian, organic, grass-fed, and ethically sourced nature of the ingredients and the careful simmering process. This reinforces the premium nature and trustworthiness of the brand.
• •Maintain an Encouraging and Supportive Voice: Use language that empowers consumers on their health journey. Avoid overly clinical or scare-tactic language; instead, be positive and solution-oriented.
• •Showcase Real People and Community: Feature customer testimonials, user-generated content (with permission), and highlight partnerships with local farmers. This builds social proof and reinforces the brand's community values and Canadian roots.

Social Perception

Trusted for Quality and Efficacy, Premium Product, Convenient Health Solution, Canadian and Ethical, Flavorful (with some subjectivity), Innovative

Copy Examples

• •Headline: Reclaim Your Gut. Rediscover Your Energy. Body: Tired of feeling sluggish and bloated? Broya’s organic bone broth, slow-simmered for 24 hours with 100% grass-fed bones, is packed with collagen and gut-healing nutrients. Sip your way to a happier digestive system and vibrant energy. It’s more than broth; it’s your daily dose of wellness, straight from Canadian farms. Call to Action: Feel the Broya difference. Shop now.
• •Headline: The Secret to Glowing Skin & Strong Joints? It's in the Bones. Body: Unlock nature's potent elixir. Broya’s delicious bone broth is rich in natural collagen to support youthful skin, healthy hair, and resilient joints. Crafted with organic ingredients and a passion for purity, it's the nourishing ritual your body craves. Call to Action: Nourish from within. Explore our flavors.
• •Headline: Too Busy for Complicated Health Routines? We Get It. Body: That’s why we created Broya. Delicious, organic bone broth ready to sip anytime, anywhere. Get all the benefits of slow-cooked goodness – improved digestion, boosted immunity, sustained energy – without the hours in the kitchen. Your wellness journey just got a whole lot simpler. Call to Action: Simplify your health. Try Broya today.
• •Headline: From Our Founder’s Kitchen to Yours: A Story of Healing. Body: Broya was born from a personal journey to overcome health challenges. We pour that same passion for wellness and commitment to quality into every pouch. Sourced from ethical Canadian farms and made with love, because we believe everyone deserves to feel their best. Call to Action: Join the Broya family. Read our story.
• •Headline: Not Just Broth. It's a Better Way. Body: At Broya, we’re committed to more than just exceptional bone broth. We partner with local Canadian farmers who prioritize ethical practices and environmental stewardship. Choosing Broya means choosing high-quality nutrition that supports your health and a more sustainable food system. Call to Action: Taste the goodness. Support ethical farming.