Brand Tone

Inspirational, Traditional, and Heartfelt

Brand Values

• •Family
• •Inspiration and Hope
• •Quality and Beauty
• •Connection
• •Legacy

Best Practices

• •Lead with Heart: Every piece of copy, from a product title to an "about us" page, should stem from the core values of inspiration, family, and connection. Use words like "heartfelt," "cherish," "celebrate," and "inspire."
• •Maintain a Warm and Welcoming Voice: Write as if you are speaking to a friend or neighbor. The tone should be approachable and gentle, avoiding overly corporate or technical jargon.
• •Emphasize Story and Legacy: Leverage the brand's rich, multi-generational history. Telling the story of Leroy Brownlow's first inspirational books or the family's mission helps build an emotional connection with the customer.
• •Focus on the "Why," Not Just the "What": Instead of just describing a spatula, describe the joy of baking together as a family. Frame products around the experiences and feelings they facilitate—connection, comfort, faith, and love.
• •Ensure Visual and Textual Harmony: The traditional, often floral or rustic, aesthetic of the products should be matched by the copy. The language should be as classic, clean, and uplifting as the artwork it accompanies.

Social Perception

The public perception of Brownlow Gifts is that of a reliable, long-standing provider of traditional, inspirational giftware. Customers and retailers see them as a source for products with a specific, wholesome aesthetic, often featuring well-known artists. The brand is perceived as specializing in useful, practical products given an inspirational touch, making them suitable for occasions like housewarmings or as small tokens of appreciation. While some online reviews point to inconsistencies in quality or value for money on certain items, the overall perception among its target audience appears to be one of warmth and dependability. The brand is associated with classic kitchen, faith-based, and seasonal gift collections.

Copy Examples

• •For Generations of Joy: Discover gifts that connect the heart and home. Timeless inspiration, crafted with love.
• •Cherish family traditions, one recipe at a time. Our 'Classic Kitchen' recipe cards offer more than just a place for ingredients; they're a home for memories. With beautiful artwork by Susan Winget, they make the perfect heirloom gift for newlyweds, new homeowners, or anyone who believes the heart of the home is in the kitchen.
• •A little inspiration for your week (and your home).
• •It’s the simple moments that make a house a home. ✨ This beautiful 'Bless This Nest' sign from Brownlow Gifts (now Shannon Road Gifts) is a gentle reminder of what truly matters. A perfect touch for your entryway or a heartfelt housewarming gift! #InspirationalDecor #FamilyFirst #SimpleJoys
• •More Than a Gift, It's a Feeling. Brownlow has been bringing hope and happiness into homes for over 40 years. Explore our collections of inspirational kitchenware, stationery, and décor—thoughtfully designed to celebrate the ones you love.