Brand Tone

Passionate, Expert/Knowledgeable, Authentic/Genuine, Approachable/Friendly, Confident, Adventurous, Quality-Focused

Brand Values

• •Craftsmanship/Quality
• •Customization/Personalization
• •Durability/Reliability
• •Passion
• •Customer Satisfaction
• •American Made
• •Adventure/Exploration
• •Community

Best Practices

• •Speak from Passion: Let genuine enthusiasm for off-roading, building, and the products shine through. Use evocative language that reflects the adventure and capability.
• •Show, Don't Just Tell (with a Personal Touch): Instead of just saying "high quality," describe the materials, the welding process, or the founder's direct involvement. Use "we" and "I" (referring to Matt) appropriately to maintain authenticity.
• •Engage Your Community: Ask questions, respond to comments thoughtfully, and feature customer stories and builds. This reinforces the approachable and community-oriented aspects of the brand.
• •Emphasize the "Why": Connect the products back to the core values – enabling adventure, ensuring durability, providing custom solutions. Explain *why* a feature matters to the customer's experience.
• •Be Confident but Humble: Showcase expertise and the superior quality of the products without being arrogant. Acknowledge the customer's vision and the collaborative nature of custom builds. Maintain a tone that is knowledgeable yet accessible.

Social Perception

Highly Respected, Trusted, Aspirational, Go-to for Custom Work, Supportive of the Off-Road Community, Worth the Investment

Copy Examples

• •Headline (Product Focus): "Your Rig. Your Rules. Our Racks. Built Brockett-Tough for Any Adventure."
• •Instagram Caption (Community Focus): "Another beast ready to hit the trails! 🔥 We loved bringing @[customer_tag]'s vision to life with this custom bed rack. What adventure would you tackle with this setup? Let us know below! 👇 #BrockettBuilt #Overland #CustomFabrication #AdventureReady"
• •About Us Snippet (Website): "At Brockett Built, it's more than just metal. It's passion forged into every weld, every bend, every custom piece designed to take you further. We're Matt Brockett, and we build the gear that fuels your wildest adventures, right here in the USA."
• •Product Description Snippet (Emphasizing Durability): "Engineered for the extreme. Our full-length roof racks aren't just built; they're overbuilt. Using premium American steel and precision TIG welding, we ensure your gear stays secure, no matter how rugged the terrain. This isn't just a rack; it's peace of mind for the serious explorer."
• •Facebook Ad Copy (Problem/Solution): "Tired of off-the-shelf solutions that don't quite fit your adventure rig or your vision? At Brockett Built, we specialize in one-off custom fabrications that turn 'good enough' into 'exactly right.' Let's build your dream setup. DM us to start the conversation."