Brand Tone

Direct and Informative, Value-Oriented, Customer-Centric and Reassuring, Friendly and Approachable, Trustworthy

Brand Values

• •Customer Satisfaction
• •Quality and Value
• •Integrity
• •Reliability
• •Community Support/Giving Back

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Direct, Value-Oriented, Trustworthy, Friendly) and values (Customer Satisfaction, Quality/Value, Integrity, Reliability, Community Support). Provide examples of "do's and don'ts" for wording and style.
• •Prioritize Clarity and Simplicity: Reflect the "simple, enjoyable, and reliable" shopping experience in your copy. Avoid jargon; be direct and easy to understand.
• •Always Emphasize Value and Quality: Consistently weave in messages about "high-quality products" and "real value," as these are core to the brand's mission.
• •Maintain a Customer-First Approach: Frame copy around customer needs and benefits ("Putting You First"). Use reassuring language regarding satisfaction, returns, and service.
• •Be Authentic and Transparent: Let the values of honesty, integrity, and community support shine through where appropriate. Avoid overly hyped claims and focus on genuine product benefits and company ethos. Ensure promotions and policies are clearly stated.

Social Perception

Reliable, customer-focused business offering good value and quality, with a positive image.

Copy Examples

• •Keep your phone safe *and* stylish! Our new ToughGrip Case offers ultimate protection without the bulk. High-quality materials at a price you’ll love. Shop now and enjoy free UK delivery!
• •Discover a smoother experience. Our latest VapeX Kit delivers consistent flavor and impressive battery life. Quality you can trust, designed for satisfaction. (18+) Explore the range.
• •Tangled cables? Low battery? We’ve got you covered! From fast chargers to durable screen protectors, find all your mobile essentials right here. Great quality, even better prices. Your satisfaction is our priority!
• •At Broadbase Limited, we believe in quality you can feel and prices that make sense. But more than that, we're committed to honesty in everything we do and giving back to our Leicestershire community. Shop with a brand that cares.
• •Don’t miss out! Get 20% off all tablet cases this week only. Durable, stylish, and now even better value. Making your tech life simpler and more affordable – that's the Broadbase promise.