Tono de Marca

Traditional and Classic, Expert and Knowledgeable, Authentic and Genuine, Refined and Elegant, Trustworthy and Reliable, Welcoming and Passionate

Valores de Marca

• •Quality Craftsmanship
• •Heritage and Tradition
• •Authenticity
• •Customer Service Excellence
• •Durability and Longevity
• •Curated Selection

Mejores Prácticas

• •Emphasize Heritage and Expertise: Always weave in the brand's long history (since 1979) and deep knowledge of English footwear. Use phrases like "decades of experience," "expertly curated," "time-honored techniques."
• •Highlight Quality and Craftsmanship: Focus on the tangible aspects of quality – "Goodyear-welted," "finest leathers," "handcrafted," "built to last." Avoid overly trendy or casual slang.
• •Maintain a Refined and Slightly Formal Voice: The language should be sophisticated yet accessible. Think of addressing a knowledgeable customer who appreciates quality. Use clear, articulate language.
• •Be Authentic and Passionate: Let the genuine love for English shoes shine through. Share the story of the family business and the unique character of the brands.
• •Instill Trust and Reliability: Reiterate commitments to customer service, authenticity, and the value of investing in their products. Reference positive customer experiences where appropriate.

Percepción Social

Highly Regarded Specialist, Trusted Retailer, Provider of Quality and Durability, Knowledgeable and Passionate Staff, A Unique, Charming Boutique

Ejemplos de Copy

• •Headline: Step into Tradition. Discover Our Legacy of English Shoemaking. Body: Since 1979, British Shoes has been Paris's heart of handcrafted English footwear. Experience timeless style and unparalleled quality, curated for those who appreciate the art of the perfect shoe.
• •Headline: More Than a Shoe, It's an Investment. Body: Our collection features Goodyear-welted classics from England's finest makers. Built for longevity and timeless appeal, these are shoes that tell a story, your story. Explore enduring craftsmanship today.
• •Headline: The Soul of England, The Heart of Paris. Body: Visit our historic boutique on Rue de Prague or explore our collection online. From iconic Church's to rugged Solovair, find expert advice and the perfect fit, guided by a passion passed down through generations.
• •Headline: Craftsmanship You Can Feel. Service You Can Trust. Body: For over 40 years, we've prided ourselves on exceptional quality and dedicated service. Read our customer reviews and discover why British Shoes is the trusted name for authentic English footwear.
• •Product Focus (e.g., Loake Brogue): Headline: The Loake Aldwych: A Testament to English Elegance. Body: Experience the pinnacle of British shoemaking with the Loake Aldwych Oxford. Handcrafted in England with a Goodyear-welted sole for supreme durability and comfort, this is a classic that transcends trends. Perfect for the discerning gentleman.