Brand Tone

Enthusiastic & Vibrant, Approachable & Friendly, Modern & Stylish, Professional & Quality-Conscious

Brand Values

• •Creativity & Self-Expression
• •Quality & Craftsmanship
• •Customer Focus & Support
• •Eco-Friendliness
• •Community & Joy
• •Innovation

Best Practices

• •Embrace Enthusiasm: Use vibrant language, positive affirmations, and exclamation points where appropriate (especially on more visual platforms like Instagram and Pinterest). Think "glow," "shine," "vibrant," "illuminate."
• •Foster Community: Incorporate inclusive language like "tribe," "join us," "we," and encourage user-generated content and interaction. Make customers feel part of something special.
• •Highlight Craftsmanship & Quality (Subtly): Weave in mentions of "handcrafted," "quality materials," "eco-friendly," and "made in the USA" to reinforce trust and value without sounding overly technical.
• •Stay Visually Inspired: Ensure copy complements the visual nature of the product. Use descriptive words that evoke the light, color, and ambiance of neon signs. Think about how the sign will make someone *feel*.
• •Adapt to the Platform, Maintain Core Voice: While LinkedIn copy will be more professional than Instagram, the core values of creativity, quality, and customer focus should still resonate. The playful, enthusiastic edge can be toned down for B2B, focusing more on impact and solutions.

Social Perception

Positive Reputation, Reliable & Good Service, Trendy & Desirable, Premium (but worth it)

Copy Examples

• •Headline: Illuminate Your Vibe. ✨ Body: Your space is a canvas. Your vision, our craft. Let's create a custom New Neon® masterpiece that tells your story in vibrant light. Get glowing! #BriteLiteTribe #CustomNeon #LEDMagic
• •Headline: Dare to Shine Brighter? Body: From bold business statements to the coziest corner glow-ups, our handcrafted New Neon® signs are designed by you, loved by all. What will you illuminate today? Design your dream sign now!
• •Headline: That New Neon® Feeling. Body: It's more than a sign; it's a mood, a statement, a piece of you. Handcrafted with ❤️ in Florida, our eco-friendly LED signs bring the brilliance. Join the #BriteLiteTribe and light up your life!
• •Headline: Your Walls Are Talking. What Are They Saying? Body: Give them a voice that pops! Custom New Neon® from Brite Lite turns any wall into a conversation starter. Quality craftsmanship, endless creativity. Let's chat about your design!
• •Headline: Event Making? Make it Memorable. Body: Weddings, parties, pop-ups – make your mark with a stunning custom New Neon® sign. Create that perfect photo op and a vibe they won't forget. Fast turnaround, unforgettable glow.