Brand Tone

Nurturing and Caring, Educational and Developmental, Family-Oriented and Inclusive, Trustworthy and Reassuring, Playful and Engaging

Brand Values

• •Child Development
• •Family Connection
• •Quality and Safety
• •Creativity and Learning
• •Affection and Care
• •Inclusivity

Best Practices

• •Use Warm and Emotive Language: Incorporate words like "cherish," "discover," "imagine," "nurture," "laughter," "connection," and "affection" to reinforce the caring and family-oriented tone.
• •Emphasize "Togetherness": Consistently use phrases that promote shared experiences, like "play together," "family fun," "creating memories," and "bonding moments." The brand name itself is a key asset here.
• •Maintain a Reassuring and Trustworthy Voice: When discussing product quality, safety, or the purchasing process, use clear, honest, and supportive language.
• •Highlight Educational and Developmental Aspects: When describing products, focus on the skills and knowledge children gain through play, using terms like "creative thinking," "problem-solving," "motor skills," and "cognitive development."
• •Promote Inclusivity and Empathy: Use language that shows consideration for children with diverse needs and abilities, promoting understanding and acceptance.

Social Perception

Positive perception among parents seeking educational and inclusive toys. Potential concern among customers who may have purchased counterfeit products from other sources.

Copy Examples

• •Infância é feita de descobertas, sorrisos e muito carinho (childhood is made of discoveries, smiles, and much affection)
• •É um gesto de carinho com quem sente o mundo de maneira diferente (It's a gesture of affection for those who experience the world differently)
• •Brinquedos educativos (educational toys)
• •Diversão (fun)
• •Acreditamos que as melhores memórias são feitas quando brincamos juntos. (Because the best memories are made when we play together.)