Tono de Marca

Enthusiastic & Fun, Community-Oriented & Supportive, Passionate & Proud, Approachable & Friendly, Gourmet & Quality-Focused

Valores de Marca

• •Quality & Craftsmanship
• •Joy & Celebration
• •Community Support & Giving Back
• •Customer Satisfaction
• •Entrepreneurial Spirit & Resilience
• •Family & Team

Mejores Prácticas

• •Develop a Brand Voice Guide: Document your specific tone (e.g., fun, enthusiastic, supportive, quality-conscious), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Embrace Your Story: Consistently weave in elements of your origin story – the entrepreneurial journey, the passion for quality, the family/woman-owned aspect, and the commitment to community. This adds authenticity and reinforces your values.
• •Use Vibrant & Evocative Language: Mirror the "bold and vibrant flavor experience" of your popcorn in your descriptions. Use words that appeal to the senses and convey excitement and enjoyment (e.g., "flavor explosion," "crave-worthy," "irresistible," "mouth-watering").
• •Stay Community-Focused & Engaging: When talking about fundraising or local events, use inclusive and supportive language. Actively encourage interaction on social media by asking questions, running polls, and responding warmly to comments and reviews.
• •Maintain Consistency Across All Channels: Ensure that the tone used on your website, social media posts, email marketing, and even in-person interactions aligns. Regular review of content can help catch and correct any deviations.

Percepción Social

Positive & Delicious, Innovative & Unique, Community-Focused & Reliable, Woman-Owned & Inspiring

Ejemplos de Copy

• •Headline: Stop Dreaming, Start Snacking! ✨ Body: Dive into a bag of Bri Marie’s [Flavor Name] gourmet popcorn and let the bold, handcrafted flavor whisk you away. Made with love and the best ingredients, because you deserve a little pop of joy! #GourmetGoodness #BriMariePopcorn #SnackAttack
• •Headline: Fundraise the FUN Way with Bri Marie! 🥳 Body: Tired of boring fundraisers? Let’s make some noise (and delicious popcorn!). We partner with amazing groups like yours to raise serious dough, one tasty kernel at a time. 50% of sales go straight back to your cause! Learn more and get popping: [Link to Fundraising Page] #CommunityLove #PopcornForACause #BriMarieGivesBack
• •Headline: The Secret’s Out: Our [Flavor Name] is a Game Changer. 😉 Body: Shhh... taste the magic! Our small-batch, handcrafted [Flavor Name] popcorn uses only premium ingredients for a flavor explosion you won't forget. Perfect for gifting, sharing, or keeping all to yourself (we won’t tell!). Shop now! #BriMarieDifference #HandcraftedHappiness #FlavorPerfection
• •Headline: From Our Kitchen to Yours, with a Whole Lotta Pop! ❤️ Body: As a local, woman-owned business, every bag of Bri Marie Gourmet Popcorn is crafted with passion and a dedication to deliciousness. We love bringing smiles to our community, one vibrant flavor at a time! What’s your go-to Bri Marie treat? #SupportLocal #WomanOwned #PopcornLove #TasteTheJoy
• •Headline: WARNING: May Cause Extreme Happiness.proceed with Bri Marie Popcorn! 😄 Body: Our [Flavor Name] popcorn is not your average snack. It’s a handcrafted, flavor-packed experience designed to make your taste buds sing! Made with high-quality ingredients and a sprinkle of fun. Grab a bag (or three!) today! #SeriouslySnackable #BriMarieMagic #TreatYourself