Brand Tone

Luxurious & Aspirational, Expert & Informative, Customer-Centric & Engaging, Confident & Assertive

Brand Values

• •Quality & Purity
• •Luxury & Experience
• •Customer Satisfaction & Relationships
• •Innovation & Technology
• •Transformative Power of Scent
• •Accessibility of Luxury

Best Practices

• •Emphasize "Luxury" and "Experience": Consistently use words like "luxury," "elegance," "sophistication," "premium," "experience," "sanctuary," "oasis," and "transformative" to reinforce the high-end positioning.
• •Highlight "Natural" and "Quality": Always mention the all-natural composition, safety (pet-friendly, kid-friendly), and high quality of the fragrance oils and the craftsmanship of the diffusers.
• •Educate on the "Why": Briefly explain the benefits of scent (e.g., mood enhancement, brand perception, creating memories) and the superiority of cold-air diffusion technology to showcase expertise and value.
• •Incorporate "Inspired By" Theme: Leverage the popular "inspired by" luxury hotels and destinations angle, as this strongly resonates with the desire for aspirational experiences.
• •Maintain Confidence, but Be Approachable: While asserting product superiority, ensure the B2C communication, especially on platforms like TikTok and in customer service, remains engaging, helpful, and occasionally playful to build rapport and community. For B2B, the tone can be more focused on ROI and strategic benefits.

Social Perception

Highly Rated & Trusted, Luxurious and Effective, Good Customer Service, Premium Product, Innovative & Modern, Growing Brand Recognition

Copy Examples

• •Headline: Elevate Your Everyday: Experience the Art of Luxury Scenting. Body: Transform your home or business into an oasis of tranquility and sophistication. Our all-natural, hotel-inspired fragrances and advanced cold-air diffusers deliver a consistently captivating ambiance, leaving a lasting impression of pure elegance. Discover the Brilliant Scents difference.
• •Social Media Post (Instagram): (Image: Stylish diffuser in a beautifully decorated living room) Caption: Inspired by the world's most iconic resorts, designed for your sanctuary. ✨ Our Costa Del Sol scent, a rich blend of cashmere and cedarwood, brings the essence of 5-star luxury right to your doorstep. What's your signature scent story? #BrilliantScents #LuxuryHomeFragrance #ScentMarketing #HomeAmbiance #HotelInspired
• •B2B Focused Ad: Headline: Craft an Unforgettable Brand Experience with Brilliant Scents. Body: In today's competitive market, create a powerful connection with your clients through the art of scent. Our bespoke B2B scenting solutions utilize all-natural fragrances and cutting-edge diffusion technology to elevate your brand identity, enhance customer mood, and foster loyalty. Partner with us to design your signature atmosphere.
• •TikTok Video Concept Script: (Scene: Person looking unimpressed with a generic air freshener. Transition to them smiling, relaxed, in a beautifully scented room with a Brilliant Scents diffuser.) Voiceover/Text Overlay: "Still trying to make your space smell like *that*? 😬 Upgrade to a 5-star experience. ✨ Our all-natural, hotel-inspired scents aren't just fragrances, they're a lifestyle. #BrilliantScents #LuxuryScenting #HomeUpgrade #ScentTok #NoMoreBasicScents"
• •Email Subject Line: Unlock a World of Exquisite Aromas – Your First Step to a Brilliant Space. Body Snippet: Dear [Customer Name], Imagine stepping into an environment where every breath is an invitation to luxury and calm. At Brilliant Scents, we specialize in transforming spaces with the world's finest all-natural fragrances and innovative diffusion technology. Ready to redefine your ambiance?