Brand Tone

friendly, helpful, family-oriented, innovative, practical, approachable, and supportive

Brand Values

• •Family and Cherishing Memories
• •Quality and Durability
• •Versatility and Practicality
• •Customer Satisfaction
• •Australian Designed and Owned
• •Environmental Consciousness

Best Practices

• •Embrace the "Busy Parent" Perspective: Write as if you understand the daily joys and challenges of family life. Use relatable language and scenarios.
• •Highlight Solutions and Benefits: Focus on how the frames make life easier and more joyful for families (e.g., easy to change, protects artwork, versatile).
• •Maintain a Friendly and Approachable Voice: Use contractions, ask questions, and adopt a conversational style. Avoid overly formal or technical jargon.
• •Incorporate User-Generated Content and Testimonials: Sharing real customer experiences and photos reinforces the brand's authenticity and resonates with potential buyers.
• •Emphasize Key Values Consistently: Weave in mentions of quality, Australian design, family, and practicality across all communications.

Social Perception

Customers generally express high satisfaction with the product, praising its quality, versatility, and design. They find the frames "fabulous," "versatile," and of "excellent quality." The brand is perceived as providing a clever and stylish solution for displaying and organizing children's artwork and other memorabilia, a common pain point for families. Customers appreciate the front-opening mechanism and magnetic whiteboard interior and report good customer service. Customers find the frames "super stylish" and a "gorgeous product."

Copy Examples

• •Headline: From Little Masterpieces to Big Achievements: Display Their Brilliance with Ease! Body: Tired of that growing pile of precious artwork? Our front-opening frames make it simple to showcase every new creation, medal, or certificate. Keep those proud moments alive and beautifully displayed!
• •Social Media Post (Image: Frame displaying a child's drawing): Unlock your little one's inner Picasso! 🎨 Our versatile frames are perfect for celebrating every artistic milestone. What treasured memory will you frame first? #BrilliantFrames #KidsArtwork #ProudParentMoments
• •Product Description Snippet: Designed by a busy Aussie Mum for busy families like yours! Brilliant Frames aren't just picture frames; they're a beautiful, practical way to cherish and rotate your family's most precious memories. Plus, the handy magnetic whiteboard inside is perfect for little notes or extra masterpieces!
• •Email Subject Line: Finally! A Frame That Keeps Up With Their Creativity (and Your Walls!). Body Preview: Say goodbye to cluttered fridges and hello to stunning, interchangeable displays. Discover how Brilliant Frames can transform your home...
• •Website Banner: Cherish Every Moment. Effortlessly. Shop Aussie-Designed Brilliant Frames Today & Enjoy Free Shipping Over $299!