Brand Tone

Friendly, helpful, accessible, and value-oriented.

Brand Values

• •Affordability & Value for Money
• •Quality
• •Customer Service & Personal Connection
• •Convenience
• •Problem Solving

Best Practices

• •Prioritize "You" over "We": Focus on the customer's needs, problems, and how the brand can help them. Instead of "We sell affordable glasses," try "You can get affordable, high-quality glasses here."
• •Use Simple, Clear, and Accessible Language: Avoid jargon or overly technical terms. Explain concepts (like blue light or presbyopia) in an easy-to-understand manner, just like in their blog posts.
• •Emphasize Value and Quality Hand-in-Hand: Consistently reiterate that affordability does not mean a compromise on essential quality or service. Highlight the benefits of materials like acetate and the positive customer experiences.
• •Maintain a Friendly and Approachable Demeanor: Use contractions (it's, you'll), ask questions, and adopt a conversational style. Inject personality, like the "prutte om prisen" example, where appropriate, to reinforce the human element of the brand.
• •Be Genuinely Helpful and Solution-Oriented: Frame product descriptions and communications around solving customer problems (e.g., eye strain, difficulty reading small print, replacing lost glasses affordably). Ensure calls to action are clear and guide the user towards these solutions, like the online eye test.

Social Perception

Customers and the public generally perceive Brillebiksen very positively, particularly regarding excellent customer service, good quality for the price, fast delivery, and trustworthiness.

Copy Examples

• •Headline: Tired of squinting at your screen? Crystal clear vision is just a click (and a great price) away! Body: Say goodbye to eye strain and hello to comfortable screen time with our stylish blue light glasses. Quality you can see, prices you’ll love. Try our super-quick online eye test now!
• •Social Media Post (Image: Happy person wearing Brillebiksen glasses): Caption: Reading your favorite book or scrolling through socials? Do it in comfort and style! ✨ Our reading glasses offer top-notch quality without the hefty price tag. Plus, our friendly team is always here to help you find your perfect pair! #Brillebiksen #Læsebriller #GodtSynGodtHumør
• •Email Subject: Oops! Did your reading glasses go on an adventure without you? 👓 Body: We get it, life happens! And when it does, replacing your essential reading glasses shouldn’t break the bank. At Brillebiksen, find durable, stylish frames at prices that will make you smile. Fast shipping means you won’t be squinting for long!
• •Product Description Snippet: Why choose our [Product Name] reading glasses? Because we believe clear vision and great style should be for everyone! Made with lightweight yet sturdy acetate, these frames are designed for all-day comfort. And the best part? You get this amazing quality at a Brillebiksen price. Your eyes (and your wallet) will thank you!
• •Website Banner: Sharp Vision, Sharper Prices. 🤓 Explore our collection of reading and blue light glasses. Free online eye test & 30-day satisfaction guarantee!