Brand Tone

Helpful, Informative, Enthusiastic, Passionate, Community-Oriented, Approachable, and Friendly.

Brand Values

• •Quality
• •Variety and Choice
• •Customer Support and Education
• •Creativity and Craftsmanship
• •Canadian Identity

Best Practices

• •Embrace Enthusiasm: Use vibrant language, exclamation points (where appropriate), and positive framing to reflect passion for crafting and the products.
• •Be Genuinely Helpful: Provide clear, easy-to-understand information about products and crafting techniques. Anticipate customer questions and answer them proactively.
• •Foster Community: Use inclusive language ("crafters," "makers"), encourage sharing of projects, and engage actively in conversations on social media.
• •Inject Personality (and a touch of Sassy Fun!): Don't be afraid to be a little playful and humorous, especially on platforms like TikTok and Instagram. Let Lynne's "sassy sense of humour" shine through where appropriate.
• •Stay True to Your Roots: Continue to highlight the "Canadian supplier" aspect, which can build trust and a sense of local connection for Canadian customers, while also being welcoming to US customers.

Social Perception

Positive Customer Feedback, Helpful Resource for Crafters, Engaging and Relatable, Known for Variety and Specific Products.

Copy Examples

• •Headline: "Unleash Your Inner Sparkle! ✨ Discover thousands of unique patterned vinyls & tumbler wraps at Bright Swan Vinyl. Your next masterpiece starts here!"
• •Social Media Post: "Stuck on which vinyl to choose for your next tumbler project? 🤔 We get it! Check out our latest blog post breaking down the difference between permanent, removable, and all our amazing holographic options! Link in bio! #CraftingCommunity #TumblerTips #BrightSwanVinyl"
• •Product Description Snippet (Holographic Vinyl): "Warning: May cause extreme crafting joy! Our Gold Leaf patterned vinyl is a total game-changer, adding that luxe touch that will make your tumblers (and your customers' jaws) drop! Get ready to shine. 😉 #HolographicHappy #VinylCrafts"
• •Email Subject Line: "🇨🇦 Crafty & Proud! New Arrivals + Local Love from Bright Swan Vinyl!"
• •About Us Snippet: "More than just a vinyl shop, Bright Swan is your Canadian crafting partner! We're passionate about providing high-quality supplies and the inspiration you need to bring your amazing ideas to life. Let's make something beautiful together!"