Brand Tone

Friendly and Approachable, Inspirational and Expressive, Artistic and Creative, Authentic and Down-to-Earth

Brand Values

• •Individuality and Self-Expression
• •Comfort and Quality
• •Handmade and Craftsmanship
• •Community and Connection
• •Joy and Vibrancy
• •Supporting Local

Best Practices

• •Embrace "Boho" Language: Use words that evoke a sense of freedom, creativity, nature, and individuality. Think "flowing," "free-spirited," "wanderlust," "earthy," "vibrant," "soulful," "handcrafted," "unique."
• •Keep it Personal and Warm: Address your audience directly and in a friendly manner, much like Georgia interacts with her customers. Share snippets of the brand's journey or the inspiration behind collections.
• •Highlight the "Handmade" and "Local" Aspects: Continuously remind customers of the care and craftsmanship that goes into the products and the brand's connection to the local community and markets. This builds trust and resonates with the brand's origins.
• •Focus on Feelings and Expression: Connect your products to how they make the wearer *feel* – joyful, free, comfortable, expressive, like a "fairy." Emphasize the slogan "Wear Some of Your Inner Bohemian on the Outside."
• •Visual and Verbal Consistency: Ensure the language used in copy aligns with the visual aesthetic on Instagram, Pinterest, and the website – colourful, beachy, artistic, and authentic. If the visuals are relaxed and natural, the copy should reflect that too, avoiding overly formal or corporate language.

Social Perception

Positive Customer Experiences, Associated with Bohemian Lifestyle, Local and Accessible, Personal and Genuine

Copy Examples

• •Instagram Post (Image: Woman smiling, wearing a flowing Brighton Beach Boho kimono on the beach at sunset): Sun-kissed shoulders and salty air. ✨ Let your spirit flow as freely as our latest handmade kimonos. Perfect for those golden hour moments when you feel most yourself. Wear your inner bohemian, beautifully. #BrightonBeachBoho #HandmadeWithLove #BohoStyle #BeachLife #SunsetVibes
• •Facebook Ad (Targeting: Women interested in bohemian fashion, handmade goods, and local markets in Victoria): Tired of the same old styles? Discover vibrant, comfy, and uniquely you pieces at Brighton Beach Boho! 💃 From handcrafted dresses that tell a story to accessories that pop with colour, we're all about expressing your fun, free spirit. Find us online or visit our lovely stockists at Flock of Seagulls, Rye & Boho Boutique Lounge, Bentleigh! Support local, feel fabulous. Shop Now: [Link] #BohoFashionAustralia #ShopLocalVictoria #HandmadeClothing #ExpressYourself
• •Product Description (for a colourful wrap dress): Wrap yourself in joy! Our [Dress Name] wrap dress isn't just a garment; it's an invitation to dance, to dream, to be unapologetically you. Handmade with love, its vibrant print and comfortable fabric are designed to make you feel like a fairy, ready for any adventure. Expressing fun, freedom, comfort, and colour – that's the Brighton Beach Boho promise. #BohoDress #HandmadeFashion #ComfortAndStyle #FeelGoodFashion
• •Email Newsletter Snippet (Subject: Find Your Festival Sparkle! ✨): Hey Boho Soul! Getting ready for festival season or just want to add a splash of magic to your everyday? Our new collection of handcrafted jewellery and vibrant tops has just landed. Each piece is made to help you wear a bit of your inner bohemian on the outside. Because life’s too short for boring clothes! 😉 Explore the new arrivals: [Link] #FestivalFashion #BohoChic #HandmadeJewellery #BrightonBeachBoho
• •Pinterest Pin Description (Image: Flat lay of a boho bag, colourful scarf, and unique earrings): Your everyday escape starts with the perfect accessories. 🌿✨ Discover handcrafted treasures that speak to your free spirit. Colour, comfort, and a touch of handmade magic. This is Brighton Beach Boho. #BohoAccessories #HandmadeInAustralia #BeachStyle #UniqueFinds #PinterestBoho