Brand Tone

Enthusiastic & Passionate, Inspiring & Creative, Helpful & Supportive, Approachable & Community-Oriented, Quality-Focused

Brand Values

• •Passion for LEGO®
• •Enhancement & Transformation
• •Creativity & Display
• •Quality & Reliability
• •Customer Satisfaction
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Enthusiastic, Inspiring, Helpful, etc.), key vocabulary (e.g., "illuminate," "transform," "bring to life," "showcase"), things to avoid (e.g., overly technical jargon unless in a specific guide, dismissive language), and provide examples. This should be a reference for anyone creating content.
• •Immerse in the LEGO® Community: Stay updated with LEGO® fan language, trends, and what excites the community. This ensures the copy resonates authentically and doesn't feel like an outsider trying to sell something. Use community-specific hashtags and engage in relevant conversations.
• •Focus on Benefits & Emotion, Not Just Features: While features like "easy installation" are important, frame them within the benefit: "Spend less time wiring and more time admiring your glowing masterpiece." Connect with the passion and pride LEGO® builders feel.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy matches the style of the visuals. If the images are dramatic and awe-inspiring, the copy should evoke similar feelings. If a video is fun and fast-paced (like on TikTok), the copy can be more playful.
• •Review and Iterate Based on Engagement: Pay attention to which types of posts and copy styles get the most positive engagement (likes, comments, shares, conversions). Use this data to refine the voice and ensure it's consistently hitting the mark with the target audience. Regularly review customer feedback for insights into how they perceive the brand's communication.

Social Perception

Positive Association with Hobby Enhancement, Niche Specialist, Visual Appeal, Dependence on Product Performance, Community Contributor (Potentially), Consideration of Price vs. Value

Copy Examples

• •Product Page Snippet (for a new Star Wars kit): Bring the galaxy far, far away right into your room! Our new Light Kit for the LEGO® Millennium Falcon isn't just lights; it's an experience. Watch hyperdrives hum and cockpits glow, transforming your legendary freighter into a showstopping masterpiece. Easy to install, breathtaking to behold. Ignite your rebellion!
• •Social Media Post (Instagram/Facebook - with a stunning image): WOW! ✨ Just look at the [LEGO® Set Name] come alive! Our custom light kit adds that extra spark, making every brick tell a brighter story. What LEGO® set are you dreaming of illuminating next? Let us know below! 👇 #BrightMyBricks #LEGOLights #LEGOMods #BrickLights #AFOL
• •Email Subject Line (for a promotion): 💡 Light Up Your LEGO® World! 20% Off All Kits This Weekend Only! *Body Snippet:* Don't let your incredible LEGO® creations sit in the dark! This weekend, give them the spotlight they deserve with 20% off all Bright My Bricks light kits. From Hogwarts Castle to the streets of NINJAGO® City, find the perfect illumination for your favorite sets.
• •YouTube Video Title/Description Snippet (for an installation guide): *Title:* EASY LEGO® Lighting: Install Bright My Bricks Kit for [Set Name] in Minutes! *Description:* Transform your LEGO® [Set Name] with our brilliant light kit! Follow along with our simple step-by-step guide – no complex wiring, just awesome results. Got questions? Drop them in the comments, and we'll help you shine!
• •Homepage Banner Text: Beyond the Build. Into the Brilliance. ✨ Discover Light Kits That Transform Your LEGO® Universe. Free Shipping Over $79.