Brand Tone

Professional & Trustworthy, Approachable & Empowering, Informative & Educational, Aspirational & Positive

Brand Values

• •Sustainability
• •Affordability & Accessibility
• •Innovation
• •Partnership
• •Customer Empowerment
• •Transparency (Strived For)

Best Practices

• •Develop a Core Messaging Guide: Create a document that explicitly defines the brand's voice, key messages, and 'do's and don'ts' for tone across different platforms. This ensures everyone writing for the brand is aligned.
• •Understand Your Audience for Each Platform: Tailor the tone slightly for the specific audience of each channel (e.g., more professional on LinkedIn, more conversational on Instagram) while staying true to core values.
• •Prioritize Clarity and Simplicity: Especially when dealing with financial products, use clear, straightforward language. Avoid jargon where possible, or explain it if necessary. This builds trust and approachability.
• •Focus on Benefits, Not Just Features: Highlight how Brighte’s financing solutions empower customers (e.g., save money, reduce environmental impact, increase home value) rather than just listing loan features.
• •Maintain Authenticity and Empathy: Acknowledge customer concerns (if appropriate, e.g., in customer service comms or FAQs) and consistently communicate in a way that shows understanding and a genuine desire to help them achieve their sustainability goals.

Social Perception

Positive Recognition as a significant player in Australia's green financing market, Fintech Innovator, Mixed Customer Service Experience, Enabler of Sustainability.

Copy Examples

• •Ready to power your home with sunshine? Brighte makes switching to solar simple and affordable. Discover how our easy financing options can help you save on bills and reduce your carbon footprint, starting today.
• •Brighte is committed to accelerating Australia's transition to a sustainable future. We partner with leading vendors to provide innovative financing solutions, empowering homeowners and driving growth in the clean energy sector.
• •Dreaming of a greener home? ☀️ Brighte can help make it happen! Get a 0% interest payment plan for your solar and battery installation. Good for your wallet, great for the planet!
• •Join thousands of Aussie homeowners who are making a bright change. With Brighte, you're not just upgrading your home; you're investing in a cleaner tomorrow for everyone. #GoGreenWithBrighte #SustainableLiving
• •Finance Solar Panels & Batteries | Brighte | Affordable Green Energy Loans. Get Your Quick Quote Online. Make Your Home Sustainable. Apply Now.