Brand Tone

Informative, product-focused, and promotional

Brand Values

• •Practicality/Usefulness
• •Variety/Comprehensiveness
• •Value for Money
• •Customer Service

Best Practices

• •Maintain a consistent brand name across all platforms (e.g., BricoécoPT).
• •Ensure product descriptions are informative but also highlight customer benefits.
• •Emphasize promotions and sales offers clearly and concisely.
• •Maintain visible and easily accessible customer service contact information.
• •Use visuals that showcase the practical application of your products (DIY projects, garden setups, etc.).

Social Perception

A practical, value-oriented, and reliable source for DIY, garden, and home improvement products

Copy Examples

• •Upgrade your garden with our wide selection of tools and accessories! Check out our 'EM SALDO' discounts now!
• •Looking for quality auto parts? BricoécoPT has everything you need to keep your vehicle running smoothly.
• •DIY enthusiasts, rejoice! Our extensive range of tools and hardware will fuel your next project. BLACK FRIDAY deals are here!
• •Transform your home with our range of home improvement products, designed for both practicality and style. Free shipping on orders over [Amount]!
• •Spoil your furry friends with our pet supplies, from food to toys! Visit BricoécoPT for the best deals.