Brand Tone

Aspirational & Chic, Personal & Relatable, Empowering & Entrepreneurial, Helpful & Informative

Brand Values

• •Quality & Craftsmanship
• •Style & Self-Expression
• •Empowerment & Support
• •Authenticity & Connection
• •Accessibility

Best Practices

• •Create a Brand Voice Chart: Define your brand's personality (e.g., "Chic, Empowering, Relatable Friend"). For each trait, list "Do's" (e.g., Use inspiring language, share personal anecdotes, offer genuine advice) and "Don'ts" (e.g., Be overly formal, use generic platitudes, be condescending). This serves as a quick reference for all content creators.
• •Know Your Audience Deeply: Understand their aspirations, challenges, and the language they use. Tailor your tone to resonate with them authentically. If targeting aspiring entrepreneurs, the tone might be more motivational and direct than when addressing jewelry enthusiasts, which might be more descriptive and style-focused.
• •Maintain Consistency Across All Channels: Whether it's an Instagram caption, a product description, an email, or a FAQ response, the underlying tone should feel consistent. This builds recognition and trust. While the formality might shift slightly (e.g., a support email vs. a tweet), the core personality should shine through.
• •Tell Your Brand Story (and the Founder's Story): Weave in elements of Briana Fennell's journey, the inspiration behind designs, or the mission to empower. This adds authenticity and helps solidify the personal and relatable aspects of the tone.
• •Review and Refine Regularly: Periodically audit your content across different platforms to ensure it still aligns with your intended brand tone and values. Solicit feedback if possible and don't be afraid to tweak your approach as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Provider of stylish, contemporary demi-fine jewelry. Resource for boutique owners. Influencer/Personality.

Copy Examples

• •Elevate your everyday. ✨ Our new Celeste necklace isn't just an accessory, it's a statement of your unique brilliance. Discover demi-fine layers designed for your life. #BriagenelleDesigns #LayeredLifestyle #DemiFineJewelry #NewCollection
• •Hey Glow-Getters! Briana here. This week, I've been absolutely living in our 'Signature Hoops' – they literally go with everything! I wanted to share a quick styling tip I've been loving: [styling tip]. How are you styling your BGD pieces? Tag us @bebezelled, I'd love to see! xo, Briana
• •Stop dreaming, start DOING. Your boutique business is within reach. 'The Vendor Bible' is packed with 50+ quality vendors and the essential tips I used to build my brand. Ready to be your own boss? Get your guide today and let's build your empire! #VendorList #BoutiqueOwner #EntrepreneurLife #BriagenelleDesigns #BusinessTips
• •The secret to the perfect layered look? It's all about balance and personal touches. Start with a delicate choker, add a pendant that speaks to you, and finish with a longer chain for a touch of drama. Our latest guide breaks down how to choose pieces that tell *your* story. Read more on the blog! #JewelryTips #StylingGuide #BeBezelled
• •The 'Seraphina' Anklet: Whisper-thin gold vermeil meets delicate freshwater pearls for a touch of understated glamour. Perfect for accentuating sun-kissed skin or adding a subtle sparkle to your favorite heels. Effortless style, designed to move with you. Shop the look.