Brand Tone

Playful, Humorous, Positive, Uplifting, Approachable, Friendly, Casual, and Relaxed

Brand Values

• •Joy and Positivity
• •Self-Expression and Individuality
• •Comfort and Quality
• •Eco-consciousness (emerging)
• •Customer Satisfaction

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of Briadanna's tone (playful, uplifting, approachable, casual) with examples of "do's and don'ts." This ensures anyone writing copy understands and can replicate the desired voice.
• •Prioritize Positivity and Humor (Appropriately): Infuse copy with optimistic language and lighthearted humor, especially aligning with the "feel-good" nature of the products. Ensure humor is inclusive and aligns with the brand's aim to make people smile.
• •Use Clear, Simple, and Relatable Language: Avoid overly formal or technical jargon. Write as if speaking to a friend, making the copy easy to understand and connect with.
• •Highlight the "Why": Connect product features to the emotional benefit for the customer – whether it's a laugh, a moment of inspiration, or the comfort of a cozy hoodie. Focus on how the products help customers "express their awesome."
• •Be Consistent Across All Channels: Ensure the brand voice is uniform across the website, product descriptions, social media posts, email marketing, and any customer service interactions. This builds a cohesive and recognizable brand personality.

Social Perception

Emerging Brand, Focused on Gifting and Personal Use.

Copy Examples

• •For a new witty T-shirt: "Warning: May spontaneously talk about [topic of the T-shirt]. Our new tee is here to help you find your fellow [topic] fanatics. Wear it proudly (and hilariously)." (Tone: Humorous, Engaging)
• •For a motivational hoodie: "Wrap yourself in good vibes! ✨ Our 'There Is Always Hope' hoodie isn't just cozy, it's a wearable reminder to keep shining. Made with soft, eco-friendly materials for extra comfort." (Tone: Uplifting, Comfort-focused, Gently Humorous)
• •Instagram caption for a new mug collection: "Coffee? Tea? Whatever your fuel, make it a daily dose of joy! ☕ Our new pun-tastic mugs are here to make your mornings (and afternoons, and evenings) a little brighter. Which one is calling your name?" (Tone: Playful, Engaging, Positive)
• •Email subject line for a sale: "Psst... Your Next Favorite Thing is on Sale! 😉 (Plus, Feel-Good Vibes Inside)" (Tone: Friendly, Intriguing, Benefit-oriented)
• •Product description for a phone case: "Give your phone a personality transplant! Our quirky cases don't just protect; they project. Find the design that screams 'you' and get ready for the compliments to roll in." (Tone: Playful, Confident, Benefit-oriented)