Brand Tone

Approachable, Friendly, Passionate, Enthusiastic, Ethical, Conscious, Informative, Educational, Community-Oriented

Brand Values

• •Quality
• •Ethical Sourcing & Sustainability
• •Community
• •Customer Satisfaction
• •Transparency & Education
• •Philanthropy

Best Practices

• •Stay True to "Seriously good coffee, without the serious attitude": Ensure all copy is approachable, friendly, and avoids overly technical or pretentious language. Keep it welcoming.
• •Weave in Ethical Commitments Naturally: Don't just state facts about Fairtrade or 1% for the Planet; connect these to the customer's experience and the positive impact of their purchase. Make it part of the story, not just a label.
• •Foster a Sense of Community: Use inclusive language ("join us," "our community," "fellow coffee lovers"). Encourage interaction and sharing on social media. Ask questions and respond to comments in a friendly, engaging manner.
• •Highlight the Sensory Experience and Passion: Use descriptive language that evokes the taste, aroma, and enjoyment of coffee and tea. Let the passion for the product shine through in enthusiastic and genuine wording.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website FAQ, an Instagram caption, a blog post, or an email newsletter, the tone should feel consistently Brewtay – friendly, ethical, passionate, and approachable. Develop a simple brand voice guide for anyone creating content.

Social Perception

Positive (among engaged customers), Emerging/Niche, Trustworthy (for those aware of their mission), Seen as a "do good, feel good, drink good" brand

Copy Examples

• •Headline: Sip Good, Do Good. Your Morning Coffee Just Got an Upgrade. Body: At Brewtay, we believe amazing coffee can make a world of difference. That's why we source the finest Fairtrade beans and give back with every bag. Taste the quality, feel the impact. #BrewGood #EthicalCoffee
• •Headline: No Coffee Snobs Here, Just Seriously Good Coffee. Body: Ready for a delicious cup without the complicated jargon? Brewtay brings you exceptional single-origin and specialty blends, roasted to perfection. Join our community of flavor explorers! #BrewtayCoffee #SimplyDelicious
• •Headline: From Our Farm Partners, To Your Perfect Mug. Body: We're passionate about the journey of every bean. Discover the unique stories and rich flavors of our ethically sourced coffees. Learn more about our commitment to coffee communities on our blog! #FarmToCup #BrewtayValues
• •Headline: Your Daily Ritual, Reimagined. And Rewarding. Body: Elevate your coffee break with Brewtay. Not only are you enjoying premium taste, but you're also supporting sustainable farming and a healthier planet. It's a win-win brew. #ConsciousConsumer #QualityCoffee
• •Headline: Taste the Passion. Share the Joy. #BrewtayMoments Body: What does your Brewtay moment look like? Whether it's a quiet morning brew or a shared pot with friends, we love seeing how our coffee fuels your day. Tag us @brewtaycoffee! #CoffeeCommunity #DailyBrew