Brand Tone

Approachable and Friendly, Enthusiastic and Passionate, Helpful and Instructional, Relatable and Down-to-Earth, Humorous (subtly)

Brand Values

• •Accessibility/Affordability: A core theme is providing a cost-effective way to enjoy tap beverages at home or on the go, making it accessible beyond just 'homebrew dads' to a wider audience like students or those in share houses.
• •DIY Empowerment: The brand empowers customers to create their own home bar setups, providing the tools and knowledge to do so.
• •Quality and Enjoyment: While DIY and affordable, there's an underlying emphasis on a better tasting and more enjoyable drinking experience.
• •Convenience: The 'Keep Keg' particularly emphasizes portability and ease of having cold drinks anywhere.
• •Customer Support/Community: The direct engagement from the founder and positive reviews about customer service suggest a value placed on supporting their customers.
• •Environmental Consciousness (subtle): The benefit of reducing can and bottle waste is mentioned.

Best Practices

• •Stay Relatable and Use Everyday Language: Avoid overly technical jargon or corporate speak. Keep the language casual, friendly, and similar to how you'd talk to a mate.
• •Embrace the DIY Spirit: Continue to empower customers with clear, encouraging, and easy-to-understand instructions and support. Celebrate their successes and user-generated content.
• •Be Genuinely Enthusiastic: Let the passion for the products and the lifestyle they enable shine through in all communications. If you're excited, your audience will be too.
• •Maintain a Personal Touch (especially with Billy as the face): Continue the direct engagement where possible. This builds trust and makes the brand feel more human and approachable, especially on platforms like TikTok and in customer service interactions.
• •Inject (Appropriate) Humor and Fun: Keep the content lighthearted and focused on the enjoyment factor. Share the fun side of having drinks on tap and being part of the Brew2You community.

Social Perception

Positive Customer Experiences, Innovative and Practical, Trustworthy and Responsive, Fun and Lifestyle-Enhancing

Copy Examples

• •Website Homepage Banner: Stop dreaming, start pouring! Turn that old fridge into a legendary home bar with our easy Kegerator Kits. Cheers to good times, great taste, and no more bottle runs!
• •Instagram Post (Showcasing Keep Keg): Weekend adventures just got a whole lot cooler! 🍻❄️ Our 2L Keep Keg is your new best mate for icy cold bevvies on the go. Where are you taking yours? Tag us! #Brew2YouAU #KeepKeg #AdventureReady #ColdDrinks
• •TikTok Video Intro (Founder speaking): G'day folks! Billy here. Sick of warm tinnies? Let me show you how dead simple it is to get your favourite drink on tap at home with our Kegerator Kit. No fancy skills needed, promise! 😉 #DIYKegerator #HomeBarHack #Brew2You
• •Facebook Ad (Targeting cost-conscious drinkers): Pub prices got you wincing? 😬 Imagine crisp, fresh pints at home for a fraction of the cost! Our Kegerator Kits make it happen. Your wallet (and your mates) will thank you. Learn more! [Link] #SaveOnBeer #HomeBrew #Brew2YouPerth
• •Product Description (Kegerator Kit): Your journey to tap beer nirvana starts here! This all-in-one Kegerator Kit has everything you need (minus the old fridge and the thirst!) to get pouring like a pro. We've made it super simple with easy-to-follow guides and vids. Got a question? Just sing out – we're here to help!