Brand Tone

Sophisticated, Aspirational, Quality-Focused, Modern & Urban

Brand Values

• •Authenticity
• •Quality & Excellence
• •Style & Sophistication
• •Functionality & Comfort
• •Purpose & Confidence
• •Exclusivity & Curated Selection
• •Innovation

Best Practices

• •Focus on "The BrettBe Man": Always write with the target audience in mind – the modern, urban, ambitious man who values quality, style, and authenticity.
• •Emphasize Quality and Detail: Consistently highlight the premium materials, craftsmanship, and thoughtful design features of the products, reinforcing the brand's commitment to excellence.
• •Use elevated language and evocative descriptions to create a sense of sophistication and aspiration.
• •Maintain Consistency Across All Channels: Ensure that the sophisticated and confident tone is uniformly applied across the website, product descriptions, social media captions, email marketing, and any advertising materials.
• •Highlight how BrettBe products can help men express their unique identity with confidence and clarity.

Social Perception

BrettBe aims to be perceived as a premium men's fashion brand that offers sophisticated and modern clothing, enhancing personal image and confidence.

Copy Examples

• •Moda Masculina Sofisticada, para homens que querem se destacar com autenticidade (Sophisticated Men's Fashion, for men who want to stand out with authenticity)
• •entregamos estilo com significado (we deliver style with meaning)
• •A Camisa Itamaracá BrettBe transcende a funcionalidade de uma simples peça de vestuário, emergindo como uma verdadeira declaração de estilo e autoconfiança (The Itamaracá Shirt BrettBe transcends the functionality of a simple piece of clothing, emerging as a true statement of style and self-confidence)
• •couro ecológico premium de alta (high-quality premium eco-friendly leather)
• •The Ilhéus Shirt: Crafted for natural comfort and sophisticated ease, accompanying your moments of leisure and distinction.