Brand Tone

Authentic & Traditional, Passionate & Proud, Natural & Healthy, Knowledgeable & Informative, Friendly & Approachable

Brand Values

• •Quality
• •Tradition & Heritage
• •Respect for Nature & Sustainability
• •Breton Identity
• •Health & Wellbeing
• •Customer Satisfaction
• •Human Values & Social Responsibility

Best Practices

• •Anchor in Breton Heritage: Consistently weave in references to Brittany, Roscoff, the sea, and traditional methods. This reinforces authenticity and origin.
• •Prioritize "Fresh" and "Natural": Use language that evokes the unprocessed, pure, and high-quality nature of the seaweed. Words like "vibrant," "pure," "ocean-fresh," and "hand-harvested" are key.
• •Educate with Passion: Share knowledge about seaweed's benefits and culinary uses in an enthusiastic and informative way, positioning Bretalg as a knowledgeable and passionate expert.
• •Speak with Warmth and Authenticity: Adopt a friendly, genuine, and approachable voice, as if sharing a passion with a friend. Avoid overly corporate or impersonal language. Reflect the positive customer service experiences.
• •Emphasize Quality and Tradition in Storytelling: Tell the story behind the products – the careful harvesting, the ancestral preservation techniques, and the family-led nature of the business. This builds trust and emotional connection.

Social Perception

A reputable pioneer and expert in fresh and traditionally processed seaweed. A provider of high-quality, fresh, and natural products with an authentic taste. An environmentally conscious and ethical company committed to sustainable practices and its Breton roots. Reliable and customer-focused, offering good service and fast delivery. Partners and retailers view Bretalg as a key supplier of quality organic seaweed.

Copy Examples

• •Headline: Taste the Wild Heart of Brittany. Since 1991. Body: For over three decades, Bretalg has hand-harvested the finest seaweeds from the pristine coasts of Roscoff. Experience the true, natural flavour of the ocean, brought to you with ancestral know-how and a deep love for our Breton heritage. Discover the fresh difference.
• •Social Media Post (Image: vibrant seaweed salad): Nourish your body, delight your senses. Our fresh, organic seaweed is a gift from the Breton sea, packed with nutrients and bursting with flavour. How do you love to use Bretalg seaweed in your kitchen? Share your creations! #Bretalg #SeaweedGoodness #MadeInBrittany
• •Product Description Snippet (for Dulse): Hand-picked from the shores of Brittany, our Dulse seaweed is preserved traditionally with pure sea salt to capture its unique, slightly peppery flavour and rich nutritional profile. A taste of tradition, straight from our coast to your table.
• •About Us Snippet: At Bretalg, we're more than just seaweed producers; we are guardians of a coastal tradition. Since 1991, our family-led team has been dedicated to bringing you the highest quality Breton seaweed, harvested with respect for nature and a passion for authentic taste.
• •Email Subject Line: Rediscover Natural Flavour: Bretalg's Fresh Seaweed Awaits. Email Body Snippet: Tired of processed foods? Embrace the vibrant, natural goodness of the sea. Bretalg offers a taste of Brittany's pristine waters, with seaweed harvested by hand and delivered fresh. Explore our range and bring healthy, delicious variety to your meals.