Brand Tone

Approachable and Friendly, Craft-Oriented and Passionate, Customer-Focused and Accommodating, Genuine and Authentic

Brand Values

• •Quality Craftsmanship
• •Personalization and Uniqueness
• •Customer Satisfaction
• •Family and Community
• •Attention to Detail

Best Practices

• •Create a Simple Tone of Voice Guide: Briefly document the key characteristics of your brand voice (e.g., "Friendly, Passionate, Helpful, Authentic"). Share this with anyone creating content.
• •Always Prioritize "Personal" in Personalization: Emphasize the collaborative aspect of creating custom items. Use words like "your," "together," and "create" to involve the customer in the narrative.
• •Showcase the "Why" Behind the "What": Don't just describe the product; hint at the sentiment, the occasion, or the story it represents. This connects with the value of personalized gifts.
• •Be Genuinely Enthusiastic: Let the passion for the craft shine through. Use positive language and express excitement about new projects and customer ideas (e.g., "We were so excited to work on...", "Love how this turned out!").
• •Maintain a Conversational Style, Even in Descriptions: Avoid overly technical jargon unless explaining a specific benefit. Write as if you're explaining the item to a friend or a valued customer in your shop. Use contractions and approachable language. Read your copy aloud to ensure it sounds natural and friendly.

Social Perception

Positive but Niche, Trusted for Custom Work, Seen as a Small, Relatable Business, Artisanal/Handcrafted Appeal

Copy Examples

• •Instagram Post (Showcasing a custom wedding gift): Sealing memories, one engraving at a time! ✨ So thrilled with how this custom wedding plaque turned out for a wonderful couple. Got a special day coming up? Let's create something beautiful together! DM us your ideas. #BrentsBling #CustomWeddingGift #LaserEngraved #PersonalizedKeepsake #MadeWithLove
• •Website Homepage Banner: Your Vision, Our Craftsmanship. Brent's Bling: Beautifully personalized laser-engraved gifts that tell your story. Explore our creations or dream up your own!
• •TikTok Video Caption (Showing a fast-paced engraving process): From blank slate to beloved keepsake! 🤩 Watch the magic happen. What can we personalize for you today? #LaserFocused #BrentsBling #CustomEngraving #PersonalizedGifts #TikTokMadeMeWantIt #SmallBusiness
• •Promotional Email Subject Line: Make it Uniquely Yours! ✨ Fresh Ideas for Personalized Gifts from Brent's Bling. (Email Body Snippet): Hi [Customer Name], at Brent's Bling, we believe the best gifts are the ones that come from the heart and are made to last. Whether it's for a birthday, an anniversary, or just because, let our family help yours create a one-of-a-kind treasure...
• •Facebook Post (Engaging the community): Happy [Day of the Week] from our family at Brent's Bling! We're busy in the workshop bringing your amazing custom ideas to life. What's the most unique personalized gift you've ever received or given? Share your stories below! 👇 #BrentsBlingCommunity #PersonalizedTreasures #CustomMade #FamilyBusiness