Tono de Marca

Passionate & Inspiring, Community-Oriented & Welcoming, Artistic & Sophisticated, Educational & Informative, Purposeful & Reflective

Valores de Marca

• •Creativity & Craftsmanship
• •Community & Connection
• •Purpose & Meaning
• •Authenticity & Passion
• •Quality & Excellence
• •Inclusivity & Giving Voice

Mejores Prácticas

• •Emphasize Passion and Inspiration: Use evocative language that conveys the emotional impact and beauty of the art. Words like captivating, inspire, soulful, breathtaking, and passion resonate with the brand.
• •Highlight Craftsmanship and Uniqueness: Stress the handmade, original, one-of-a-kind nature of the pieces and the skill of the American artists and master artisans.
• •Foster a Sense of Community and Connection: Use inclusive and welcoming language. Speak directly to art lovers, collectors, and the community. Highlight events, artist interactions, and the gallery's role as a gathering place.
• •Share the Story and Purpose: Go beyond describing the art; share the inspiration behind it, the artist's journey, and the gallery's mission. Connect art to deeper meanings and conversations. Phrases like art with purpose or if it moves you are key.
• •Maintain a Sophisticated yet Accessible Voice: The language should reflect the high quality of the art while remaining approachable and inviting to a broad audience, from seasoned collectors to those new to appreciating fine craft. Avoid overly academic or exclusionary jargon.

Percepción Social

Respected & Lauded Institution, Hub for Artists & Art Lovers, Community-Focused & Supportive, Source of Inspiration & Beauty, Collaborative & Customer-Oriented (for custom work)

Ejemplos de Copy

• •Headline: Discover Art That Speaks to Your Soul. Body: At Brenda McMahon Gallery, we believe art is more than decoration; it's a conversation. Explore unique, handcrafted pieces from talented American artists that will move and inspire you. Find the art that tells your story. Call to Action: Visit Us in Gulfport or Shop Online.
• •Headline: The Essence of Handmade. The Heart of Community. Body: Each piece in our gallery is a testament to the artist's passion and skill. We're proud to showcase a vibrant collection of contemporary craft and fine art, connecting you with the creators and the stories behind their work. Call to Action: Explore Our Latest Collection.
• •Headline: More Than a Gallery, It's an Experience. Body: Step into a world of creativity and inspiration at Brenda McMahon Gallery. From stunning ceramics to captivating paintings, immerse yourself in the beauty of handcrafted art. Join our community of art lovers and find something truly special. Call to Action: Plan Your Visit Today!
• •Headline: Art with Purpose. Voices with Impact. Body: Brenda McMahon Gallery is committed to showcasing art that sparks dialogue and reflects the world around us. Discover exhibitions that challenge, inspire, and celebrate diverse perspectives. Call to Action: See Our Current Exhibitions.
• •Headline: Own a Piece of Passion. Commission Your Story. Body: Looking for a truly unique artwork? Brenda McMahon works closely with collectors to create custom ceramic pieces that bring your vision to life. Let's craft a masterpiece together. Call to Action: Learn More About Commissions.