Brand Tone

Educational, trustworthy, caring, sophisticated yet accessible, empathetic, and authentic.

Brand Values

• •Scientific Efficacy
• •Natural and Safe Ingredients
• •Sustainability
• •Simplicity
• •Social Responsibility

Best Practices

• •Prioritize Education Over Sales: Always lead with the "why." Explain the science of the microbiome and the benefits of probiotics in a simple, digestible way. This builds trust and positions the brand as an expert.
• •Use Empathetic and Nurturing Language: Acknowledge the struggles of customers with problematic skin. Use words like "gentle," "soothe," "balance," and "restore" to create a sense of care and understanding.
• •Highlight Core Values in All Communication: Regularly and consistently mention commitments to vegan, cruelty-free, and sustainable practices. Weave the brand's philanthropic mission into the narrative to reinforce its ethical stance.
• •Showcase Real Results and Testimonials: Leverage the power of social proof. Feature authentic customer reviews, before-and-after photos (with permission), and user-generated content. This reinforces the brand's trustworthiness and the products' efficacy.
• •Maintain a Clean and Minimalist Aesthetic: The visual identity should mirror the brand's philosophy of simplicity and purity. Use clean fonts, a calm color palette, and high-quality imagery that reflects natural beauty and serenity. This visual consistency will reinforce the overall brand tone.

Social Perception

The public perceives Bree Probiotics as a high-quality, effective, and ethical brand. Customers feel a sense of loyalty and trust. The brand is seen as a solution for persistent skin issues where other products have failed. The combination of visible results, natural ingredients, and a commitment to social and environmental causes creates a strong positive perception and a loyal customer base.

Copy Examples

• •Your skin has a story. Let it be one of radiance and health. Our Probiotic Facial Moisturiser doesn't just hydrate, it restores the natural balance of your skin's microbiome, leaving you with a glow that's authentically yours. Simple, effective, and rooted in science. #BreeProbiotics #SkinMicrobiome #HealthyGlow
• •Simplify Your Skincare. Amplify Your Results. Feeling overwhelmed by complicated routines? Discover the power of our 3-step probiotic system. Cleanse, Mist, and Moisturise your way to balanced, resilient skin. Formulated by science, powered by nature. Vegan, cruelty-free, and made with care in South Africa. Shop the bundle and save.
• •Calm, happy skin is possible. Our gentle, probiotic-infused formulas are designed to soothe irritation and support your skin's natural defenses. Experience the relief of a skincare routine that truly cares. #SensitiveSkinSolution #ProbioticPower
• •Did you know that your journey to healthier skin also helps a child in need? With every Bree Probiotics product you purchase, you're contributing to The Angel's Care charity. Thank you for helping us make a difference, one bottle at a time. #SkincareWithPurpose #GivingBack
• •Healthy hair starts with a healthy scalp. Ditch the plastic and the harsh sulphates. Our solid shampoo and conditioner bars are packed with probiotics to balance your scalp's microbiome, leaving your hair soft, shiny, and naturally vibrant. One bar lasts three times longer, making it good for your hair and the planet.