Brand Tone

Enthusiastic and Passionate, Community-Focused and Engaging, Informal and Approachable, Direct and Sales-Oriented

Brand Values

• •Passion for Collectibles
• •Community
• •Transparency/Excitement of "The Break"
• •Accessibility
• •Engagement

Best Practices

• •Stay True to the Enthusiast Voice: Always write from the perspective of someone who genuinely loves and is excited by trading card games. Use language that resonates with collectors (e.g., "grails," "pulls," "chase").
• •Embrace Visual and Informal Language: Continue using relevant emojis, direct questions, and a conversational style, especially on social media, to maintain approachability.
• •Prioritize Community Interaction: Frame copy in a way that invites engagement, asks questions, and encourages users to join the community platforms (Telegram, TikTok lives).
• •Be Clear and Direct with Calls to Action: While being friendly and enthusiastic, ensure that calls to action for purchasing, joining live breaks, or visiting the shop are unambiguous.
• •Show, Don't Just Tell, the Excitement: Use vivid descriptions and exclamatory language (where appropriate) to convey the thrill of opening packs and collecting. Leverage video content on TikTok and Instagram to visually support this excitement.

Social Perception

Engaged Niche Audience, Seen as a Source for Products and "Breaks", Relatively New Player, Fun and Entertaining

Copy Examples

• •🔥 FRESH DROP! 🔥 The latest [Specific Card Series] has just landed at Breakmachine.it! ⚙️ Get ready to chase those grails! Link in bio to snag yours before they're gone. Who’s joining us for the LIVE break tonight on TikTok? 👀 #PokemonCards #Topps #NewCollection #CardBreak #TCGCommunity
• •🤯 YOU WON'T BELIEVE what we pulled last night! Want in on the action? We're going LIVE tonight at 8 PM (CET) with fresh boxes of [Specific Product]! 💥 Secure your spot NOW - link in bio! Let's find some monsters! #LiveBreak #PokemonTCG #ToppsSoccer #PackOpening #CollectorLife @breakmachine.it
• •Your Next Epic Pull Awaits! ⚙️ Shop Pokémon & Topps | Join Our LIVE Breaks on TikTok | Become part of the Breakmachine Fam on Telegram!
• •Hey [Customer Name], The Breakmachine community is buzzing! 🗣️ Join our Telegram group to share your latest pulls, trade tips, and connect with fellow collectors. Plus, get exclusive heads-up on new stock and special live events! Link inside. Let's talk cards! 👇
• •New to collecting? 🤔 No worries! Breakmachine.it is your friendly hub for all things Pokémon and Topps! From starter packs to expert advice on our TikTok, we're here to help you build your dream collection. Come say hi! 👋 #BeginnerCollector #PokemonCommunity #ToppsCards #WelcomeToTheHobby