Brand Tone

Informative, friendly, and subtly playful with a focus on sustainability and quality.

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality & Innovation
• •Practicality & Effectiveness
• •Customer Satisfaction

Best Practices

• •Emphasize sustainability by using phrases like 'eco-friendly,' 'sustainable choice,' and 'reduce single-use plastic.'
• •Incorporate gentle, bread-related puns or wordplay where appropriate (like 'knead,' 'dough,' 'rising') to maintain a friendly and approachable feel.
• •Use words like 'proven,' 'effective,' 'quality,' and 'innovative' to highlight product benefits.
• •Back up claims with the unique aspects of the product (e.g., 'certified food safe,' 'BPA free').
• •Share the brand's origin story, emphasizing the founder's motivation to solve a problem and promote sustainability.

Social Perception

The brand is perceived as offering effective, high-quality, and durable solutions for bread storage, with an appreciation for the eco-friendly aspect and reduction of plastic bag usage.

Copy Examples

• •Keep your bread fresher for longer with our unique innovative food technology fabric lining!
• •Our reusable bread bags are a game changer for keeping sourdough fresh.
• •Looking for a sustainable solution to reduce single-use plastic? Our bread bags are the answer!
• •Knead some tips on how to keep your bread fresh? Check out our product care guide.
• •Breadwinner Winner bags: certified food safe, BPA free, freezer proof, breathable and waterproof - Win Win!