Brand Tone

Practical, encouraging, and broadly appealing, focusing on helpfulness, creativity, and inclusivity.

Brand Values

• •Quality and Customer Satisfaction
• •Individuality and Self-Expression
• •Sustainability
• •Accessibility and Simplicity

Best Practices

• •Lead with the Solution: Start copy by addressing a common problem (a hole, a boring piece of clothing) and present patches as the simple, creative solution.
• •Balance Niche and Broad Appeal: When writing for specific categories (e.g., military), use authentic language. For general ads, maintain an inclusive, encouraging tone that invites everyone to be creative.
• •Always Mention Quality and Durability: Reinforce the value by highlighting the high-quality embroidery and the option for a "rock-solid" sewn application for long-lasting wear.
• •Emphasize Simplicity: Continuously repeat how easy the patches are to use. Phrases like "in just a few minutes" or "no sewing skills needed" lower the barrier for potential customers.
• •Incorporate the Sustainability Angle: Subtly weave the eco-friendly benefit into the messaging. Connecting creativity with sustainability adds another layer of value to the brand and appeals to conscious consumers.

Social Perception

Reliable and high-quality provider of creative patches, perceived as trustworthy, offering high-quality products, and a diverse range catering to niche and broad interests.

Copy Examples

• •Don't toss it, patch it. Give your favorite jacket a second chance with a design that's 100% you. Shop our collection and wear your story.
• •Built for the road. Our high-density embroidered skull patch is crafted to withstand the elements. Iron it on for a quick custom look or sew it on for a rock-solid hold that lasts mile after mile.
• •That plain tote bag is a blank canvas. Your old jeans are a masterpiece in waiting. Unleash your inner artist with hundreds of vibrant, easy-to-apply patches. What will you create today?
• •Small Patches, Big Impact. Effortlessly express your style, repair your gear, and reduce waste. Quality embroidered patches for every personality.
• •Freshly Stitched! From fierce dragons to delicate flowers, our new collection has arrived. Find the perfect patch to complete your look or start your next DIY project. Explore what's new!