Brand Tone

friendly, helpful, creative, and customer-centric

Brand Values

• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Accessibility & Affordability
• •Thoughtfulness & Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, creative, helpful), including words to use, words to avoid, and example sentences. Share this with anyone creating content.
• •Prioritize the Customer: Always write with the customer in mind. Use "you" and "your" frequently. Focus on how your products benefit them or help them express themselves or connect with others. Think about what problems you are solving for them (e.g., finding the perfect unique gift).
• •Be Authentic and Human: Avoid overly corporate jargon. Write in a natural, conversational style. Don't be afraid to show personality and share the passion behind your brand (e.g., "We love helping you create...").
• •Maintain Consistency Across All Channels: Whether it's a website banner, a social media post, an email, or a product description, the tone should feel familiar and consistently reflect the brand's personality.
• •Engage and Listen: Pay attention to how your audience communicates in comments and messages. Respond in a way that mirrors your established friendly and helpful tone. This interaction reinforces your brand voice and builds community.

Social Perception

Positive Customer Experiences: Customers on social media and those highlighted on their website seem pleased with the products and the ability to personalize them. The focus on gifting resonates well. Appreciation for Customization: The ability to create unique items is a significant draw for their audience. Seen as a Go-To for Gifts: Brands By G is likely perceived as a reliable source for thoughtful and personalized gifts for various occasions. Local & Relatable (for Australian customers): Being based in Coffs Harbour, NSW, and shipping Australia-wide gives them a local Australian business appeal.

Copy Examples

• •✨ Just landed! ✨ Say hello to our new [Product Name] collection – ready for your personal touch! Imagine [Benefit 1, e.g., their smile when they see their name on it] or [Benefit 2, e.g., the perfect finishing touch for your next event]. Let's create something amazing together! DM us or tap the link in bio to explore. #BrandsByG #PersonalisedGifts #NewCollection #CustomMadeWithLove
• •Crafting Your Moments, Beautifully. At Brands By G, we turn everyday items into treasured keepsakes. Discover unique, personalized gifts and custom event essentials made with love, just for you. Shop now and add a personal spark!
• •🎁 A Little Something Special, Made by You (with a little help from us!) Looking for a gift that truly speaks from the heart? Our latest collection of [Product Category, e.g., personalized drinkware] is here to inspire. Easy to customize, delightful to receive. Plus, enjoy [Offer, e.g., free shipping] this week only!
• •(Image: A collage of beautifully wrapped gifts from Brands By G) Poll: What's the next occasion you're gifting for? A) Birthday Bash B) Anniversary Love C) Just Because! D) Event Coming Up! Swipe up to find the perfect personalized touch, no matter the celebration! #GiftIdeas #BrandsByG
• •Your thoughts, their story, our craft. This beautiful [Material, e.g., leather-bound] journal is more than just pages; it’s a space for dreams, ideas, and memories. Personalize it with a name, a special date, or a heartfelt quote to create a truly one-of-a-kind gift that will be cherished for years. Made with care and ready for your inspiration. [Dimensions/Features]. Free gift wrapping included!