Brand Tone

Aspirational, Informative, Friendly, Premium, Customer-Service Focused

Brand Values

• •Quality
• •Customer Satisfaction
• •Expertise & Knowledge
• •Value/Competitive Pricing
• •Canadian Heritage
• •Comprehensive Selection
• •Innovation

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (aspirational, informative, friendly, premium), key messaging points, preferred terminology, and "voice" examples. Share this with everyone creating content.
• •Understand Your Audience Segments: Tailor the nuance of the tone slightly for different platforms while keeping the core voice consistent. Instagram might lean more aspirational and visual, while a blog post can be more in-depth and informative.
• •Prioritize Quality and Expertise in Product Descriptions: Ensure copy is not only persuasive but also accurate, detailed, and highlights the premium nature and benefits of the products, reinforcing the "expert" and "quality-conscious" aspects of the brand.
• •Infuse Lifestyle Benefits, Not Just Features: Connect product features to the enhanced lifestyle they enable – the joy of entertaining, the satisfaction of a perfectly cooked meal, the comfort of a beautiful outdoor space. This supports the "aspirational" and "lifestyle-oriented" tone.
• •Maintain a Helpful and Engaging Stance in Customer Interactions: Whether responding to comments on social media, handling customer service inquiries, or writing FAQ sections, ensure the tone is consistently helpful, approachable, and reinforces the brand's commitment to a positive customer experience. This aligns with the "friendly & engaging" and "customer-service focused" values.

Social Perception

Retailer of premium outdoor/home goods, Knowledgeable source, Focus on lifestyle enhancement, Generally Positive (based on limited direct reviews)

Copy Examples

• •Transform your backyard into the ultimate summer oasis. 🔥 Explore our curated collection of premium grills and patio comfort, and start making memories that sizzle. #BramaLifestyles #OutdoorLiving #LuxuryPatio #GrillMasters
• •Choosing the right smoker can elevate your BBQ game. Our experts break down the benefits of pellet, charcoal, and electric smokers to help you find the perfect match for your flavour ambitions. Read more on the blog! #BBQExperts #SmokingMeats #BramaKnows
• •Hey, BBQ Fans! 👋 What's grilling this weekend? Share a pic of your Brama-inspired feast for a chance to be featured! P.S. Don't miss our sizzling summer sale on select Napoleon grills – link in bio! #BramaFamily #WeekendGrilling #BBQDeals
• •Invest in Your Culinary Craft. Brama Lifestyles offers an unparalleled selection of world-class kitchen tools and outdoor cooking systems, backed by our White Glove Delivery service. Experience the Brama difference. #PremiumQuality #ChefAtHome #OutdoorKitchens
• •At Brama Lifestyles, your perfect home and patio experience is our priority. From expert advice before you buy to seamless delivery and setup, we're here for you every step of the way. Questions? Our dedicated team is just a call or click away! #CustomerFirst #BramaSupport #HomeExperts