Brand Tone

Nurturing, Caring, Comfort-focused, Appreciative, Celebratory, Memory-Making, and Relatable (Mom-to-Mom)

Brand Values

• •Celebrating Motherhood
• •Comfort & Quality
• •Creating Special Moments
• •Connection (Mother & Child)
• •Support & Understanding
• •Niche & Boutique
• •Personal & Heartfelt
• •Trust (Implied by Personal Story)

Best Practices

• •Emphasize "Comfort" and "Care": Consistently use words that evoke feelings of softness, comfort, luxury, and care in product descriptions and social media posts.
• •Focus on "Moments" and "Memories": Frame products not just as apparel, but as facilitators of special, memorable moments (e.g., first photos, hospital stays, quiet bonding time).
• •Use Inclusive "Mom" Language: Continue using terms like "mommas," "Mommy & Me," to foster a sense of community and direct connection with the target audience.
• •Share Customer Stories: Highlight customer reviews and user-generated content featuring moms and their babies enjoying Brainy Bubbles products.
• •Maintain Authenticity: Let Lisanny's (the founder) voice and story continue to shine through in the brand's messaging to maintain a relatable mom-to-mom connection.

Social Perception

A brand that celebrates motherhood by providing comfortable, high-quality products that enhance special moments between mothers and their children. A brand perceived as authentic, caring, and supportive.

Copy Examples

• •"Buttery soft robes and swaddle sets for you and your little one's most precious moments."
• •"Designed for comfort during pregnancy and postpartum, because you deserve to feel luxurious."
• •"Creating first perfect photos, wrapped in love and softness. The perfect necessity for your hospital bag."
• •"From one momma to another, thank you for being here. Your support means the world!"
• •"We pour love and understanding into every piece we create for you and your little one."