Brand Tone

Professional and Authoritative, Compassionate and Inclusive, Reliable and Quality-Focused, Community-Oriented and Supportive, Family-Oriented and Approachable

Brand Values

• •Accessibility and Inclusivity
• •Quality and Excellence
• •Compliance and Reliability
• •Integrity and Honesty
• •Service
• •Innovation
• •Sustainability
• •Longevity
• •Independence

Best Practices

• •Prioritize "Inclusive Language": Always use person-first language (e.g., "people who are blind or have low vision" instead of "the blind"). Focus on empowerment, independence, dignity, and confidence.
• •Emphasize Expertise and Compliance: Consistently reference adherence to Australian Standards (AS & NCC) and your position as industry leaders. Use confident and knowledgeable language.
• •Highlight Quality and Durability: Stress the meticulous craftsmanship, high-quality materials, and longevity of the products, contrasting with potential issues of non-compliant or inferior alternatives.
• •Showcase Solutions and Benefits, Not Just Products: Focus on how your signs solve problems and the positive impact they have on users' lives (e.g., "transforms the lives," "deliver equality, dignity, independence").
• •Maintain a Helpful and Supportive Voice: Even when being authoritative, ensure the underlying tone is one of partnership and a shared goal of creating accessible environments. Be approachable and service-oriented.

Social Perception

Trusted Experts, High-Quality Provider, Socially Responsible, Reliable Partner, Australian Made Advocate

Copy Examples

• •Headline: More Than Compliance. It's Confidence. Body: At Braille Tactile Signs (Aust), we don't just meet Australian Standards; we empower independence. Our meticulously crafted wayfinding solutions ensure everyone can navigate public spaces with dignity and ease. Choose the industry gold standard for a truly inclusive environment.
• •Headline: Guiding the Way to a More Accessible Australia. Since 2002. Body: As a family-owned Australian business, we're passionately committed to quality and reliability. From initial design to final installation, our Braille and tactile signs are built to last, ensuring clarity and accessibility for all. Partner with us for compliant solutions you can trust.
• •Headline: See the Difference Quality Makes. Feel the Impact of True Accessibility. Body: Don't settle for less. Inferior signage compromises safety and dignity. Braille Tactile Signs (Aust) offers innovative, durable, and fully compliant wayfinding solutions. Let's work together to create spaces where everyone belongs.
• •Headline: Your Vision for Accessibility, Our Expertise in Signage. Body: Need custom Braille and tactile signs? Our expert team offers wayfinding consultancy and design services to bring your project to life. We ensure every sign is not only compliant but also enhances the independence of every individual. Let's build a more inclusive world, together.
• •Headline: Investing in Accessibility is Investing in People. Body: Braille Tactile Signs (Aust) is proud to support a more inclusive future. Our Australian-made signs are designed with precision and care, reflecting our core values of quality, integrity, and independence for those with low vision or blindness.