Tono de Marca

Motivational, Direct, Bold, Community-Focused, Informative, Confident, Results-Oriented

Valores de Marca

• •Quality & Efficacy
• •Trust & Integrity
• •Innovation
• •Perseverance & Dedication
• •Community & Support
• •Results-Driven

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (Motivational, Direct, Bold, Community-Focused, Informative, Confident, Results-Oriented), core values (Quality, Trust, Innovation, Perseverance, Community, Results-Driven), and target audience. Provide clear do's and don'ts with examples.
• •Use Strong, Action-Oriented Verbs and Confident Language: Employ words that convey power, achievement, and a no-nonsense approach (e.g., unleash, dominate, crush, earn, amplify, transform). Avoid passive voice and hesitant phrasing.
• •Focus on Benefits and Results, Backed by Features: While highlighting the quality ingredients (features), always tie them back to the tangible benefits for the user (e.g., "25g of premium whey protein [feature] for powerful muscle gain and better digestion [benefit]").
• •Incorporate Community and Aspirational Language: Use inclusive terms like "we," "us," and "Team BPI." Speak to the user's goals and their desire to be better, stronger, and achieve their "ultimate fitness goals."
• •Maintain Consistency Across All Channels: Ensure that the website copy, social media posts, email marketing, video scripts, and advertising materials all reflect the same core tone and values. Regularly review and audit content to ensure alignment.

Percepción Social

Positive, Mixed, Authoritative (within the fitness community), Aggressive/Intense, Innovative

Ejemplos de Copy

• •Headline: STOP WISHING. START DOING. UNLEASH YOUR PEAK PERFORMANCE WITH BPI. Body: Tired of plateaus? Our scientifically formulated supplements are engineered for those who demand more – more strength, more endurance, more results. Fuel your ambition. #REALBPI
• •Headline: THE ONLY BAD WORKOUT IS THE ONE THAT DIDN'T HAPPEN. POWER THROUGH WITH 1.M.R. Body: Don't just show up. Dominate. BPI Sports' legendary 1.M.R pre-workout delivers the explosive energy and laser focus you need to crush your goals, one more rep at a time.
• •Headline: RESULTS AREN'T GIVEN. THEY'RE EARNED. WE PROVIDE THE FUEL. Body: You bring the dedication. We bring the science. BPI Sports' premium protein blends are designed for rapid absorption and maximum muscle recovery, helping you build the physique you've earned. Taste the quality, feel the difference.
• •Headline: CUT THE NOISE. CHASE THE RESULTS. BPI KETO. Body: Navigate your keto journey with confidence. BPI Sports Keto line offers clean, effective support to help you burn fat, boost energy, and stay on track. Your goals, amplified.
• •Headline: JOIN THE MOVEMENT. #TEAMBPI ISN'T JUST A HASHTAG, IT'S A COMMITMENT. Body: Surround yourself with a community dedicated to strength, integrity, and perseverance. BPI Sports is more than supplements; we're your partner in transformation. Share your journey, inspire others.