Brand Tone

Empathetic & Passionate, Youthful & Energetic, Confident & Bold, Inclusive & Community-Oriented, Authentic & Purpose-Driven

Brand Values

• •Social Activism & Advocacy
• •Empowerment
• •Self-Expression & Individuality
• •Community & Connection
• •Giving Back
• •Quality & Comfort

Best Practices

• •Always Connect to Purpose: Even in product-focused copy, weave in the "why" behind Boy Meets Girl – its activist roots, empowerment message, or community focus. Don't just sell a hoodie; sell what the hoodie represents.
• •Use Action-Oriented & Empowering Language: Employ verbs and phrases that inspire action, confidence, and involvement (e.g., "Speak Up," "Own Your Voice," "Join the Movement," "Be the Change").
• •Maintain a Youthful but Mature Voice: The language should be energetic and relatable to a younger audience but also articulate and passionate about serious issues. Avoid overly casual slang if it dilutes the activist message, but embrace contemporary communication styles.
• •Highlight Community & Collaboration: Regularly feature user-generated content, spotlight "changemakers," and emphasize partnerships. Use inclusive language ("we," "us," "together").
• •Be Authentic and Transparent: Share the brand's journey, the impact of its initiatives, and Stacy Igel's personal connection to the causes. Authenticity resonates deeply with the target audience and reinforces the brand's credibility.

Social Perception

Boy Meets Girl is largely perceived as an authentic, activist brand that successfully merges fashion with social consciousness. Customers often feel they are making a statement and supporting important causes by purchasing and wearing BMG apparel. The brand is seen as youthful, cool, and connected to contemporary culture, particularly music and art. Stacy Igel, the founder, is integral to the brand's image and is viewed as a genuine activist and role model. There's a perception of good quality and comfortable clothing that aligns with the athleisure trend. The brand is considered more than just a clothing line; it's a movement or a platform for change.

Copy Examples

• •Rock your voice. Our new [Product Name] isn't just about comfort, it's about courage. Every purchase supports [Partner Organization]. Wear the change. #BoyMeetsGirl #WearYourVoice #[RelevantCause]
• •You're a Changemaker. Here's How We're Doing It Together.
• •Boy Meets Girl®: Style That Speaks Up. Apparel for a Generation That Cares.
• •More than just a hoodie, this is your new uniform for action. Crafted for comfort and designed to empower, our signature [Product Name] reminds you to stand tall and speak out. Made with [mention quality material if applicable] and a whole lot of heart. Join the movement.
• •What cause is firing you up today? We're standing with [Cause/Organization]. Let's make some noise together! #BoyMeetsGirlUSA #ActivismNow #MakeADifference