Brand Tone

Artistic & Elegant, Personal & Passionate, Gentle & Delicate, Storytelling, Appreciative & Engaging

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Artistic Expression & Design
• •Elegance & Timelessness
• •Passion & Authenticity
• •Connection & Story

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "Why" and Story
• •Use Evocative and Sensory Language
• •Maintain a Consistent Visual and Verbal Identity
• •Engage Authentically

Social Perception

High-Quality Artisan Goods, Artistic & Unique, Trusted & Authentic, Gift-Worthy, Support for Small Business/Local Artistry, Aspirational yet Accessible

Copy Examples

• •Whispers of spring, captured in porcelain. Introducing our 'Bloom' collection – delicate petals and soft hues, handcrafted to bring a touch of nature's poetry to your everyday. Each piece, a unique blossom, waiting to tell its story. Discover the collection, link in bio. ✨ #BoyaPorcelain #PorcelainJewelry #HandmadeBloom #ArtisanMade #SpringElegance
• •Gaze into a miniature galaxy with our Celestial Dream Earrings. Hand-painted with deep cosmic blues and flecked with 24k gold lustre, these porcelain studs are a tiny reminder of the vast beauty above. Lightweight and uniquely yours, they carry the quiet magic of starlit nights. Wear a piece of the universe.
• •Searching for a gift that speaks from the heart? Boya Porcelain offers timeless, handcrafted treasures, each piece molded and painted with passion in our Belgrade studio. From delicate jewelry to unique home accents, give a gift of artistry and lasting beauty. Shop our curated gift guide. #BoyaPorcelain #HandmadeGifts #UniquePorcelain #MadeWithLove #SerbianDesign
• •Dear Friends, This week in the studio, the kiln has been working its magic, transforming soft clay into gleaming porcelain treasures. Bojana has been exploring new glazing techniques, inspired by the shifting light of autumn. We believe in the beauty of the slow, thoughtful process, and we're so excited to share these upcoming pieces with you soon. Thank you for being part of our journey. Warmly, The Boya Porcelain Team.
• •From humble clay to wearable art. ✨ Watch the journey of our porcelain poppy brooches. Each one is hand-shaped & painted with love! ❤️ #boyaporcelain #handmade #processvideo #porcelainart #artistsoftiktok #satisfying